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Specificity
Advertising Services
Tampa, Florida 339 followers
• Marketing Experts📈 • Industry Rulebreakers 🚨 • Hyper-focused Targeting 🎯 • Tampa, FL 🌴
About us
Specificity (SPTY-OTCQB) is a publicly traded digital marketing firm specializing in better audience ID technology and campaign management. The current data volatility found in big tech, big social and virtually every adtech platform is real and they have no reason to actually solve it. Broader, less targeted campaigns require more spend and thus garner more profit.. for them. We built a work-around that gives marketers back control of the audiences they reach making the campaign analytics exponentially more impactful and accurate. With our acquisition of AImplify, we now bring AI programming and resources to the table offering not just efficiency through automation but more importantly, machine learning directed towards the identification of high converting audiences and trends. Our audience ID technology combined with AI will deliver serious targeting and conversion tools by the end of 2023. We are an eclectic group of data geeks, marketers, content creators and business analysts. Rarely do find serious creative horsepower and data experts under one roof. This combination makes us a powerful ally in navigating the digital marketing landscape to the benefit of those seeking to grow their brands and company revenue through digital marketing strategy.. which is just about every company in the world. Specificity is also the parent company of PickPocket™, The Investor Center, Tradigital Partners, and Bullseye.
- Website
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https://specificityinc.com/
External link for Specificity
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Tampa, Florida
- Type
- Public Company
- Founded
- 2021
- Specialties
- Adtech, Digital marketing, AI, Martech, Social media, Campaign management, Analytics, Data modeling, Content creation, Website , Ecommerce, Lead generation, Branding, Marketing, Email marketing, Audience identification, and Target marketing
Locations
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Primary
Get directions
410 Ware Blvd
508
Tampa, Florida 33619, US
Employees at Specificity
Updates
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Happy Birthday to our fearless leader, Jason Wood! 🎉 Your vision, innovation, and drive continue to push Specificity to new heights. Wishing you a fantastic day filled with success, joy, and maybe even a little time to celebrate! 🥳 Drop a birthday shoutout in the comments! 🎊 #HappyBirthday #Leadership #Specificity
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CTV you can actually measure. Traditional TV leaves you guessing. With Specificity’s CTV, you get real data, real insights, and real ROI. Track, optimize, and make every ad dollar count. #Specificity #CTV #DataDrivenMarketing #TrackableResults
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Specificity is just different. The game has changed. Has your marketing? Most agencies do slick ads and media buying. We do that and solve the biggest problem in digital marketing—wasted ad spend. No bot traffic. No click fraud. No wasted dollars. Real, high-intent audiences—delivered daily. We don’t sell data. We use it to drive results. 2024’s AI-driven ad platforms are volatile and broken. Specificity is the hybrid model built for this new era.
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Half your ad spend is going to bots. 63% on Google PPC. You already know you're wasting money. We fix that—completely. We identify real people with real intent and give you the data to market smarter. No bots, no waste, just results. #Specificity #RealMarketing
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Brand matters. Waste doesn’t. Traditional TV ads? Too much waste. Shotgun digital ads? Even worse. At Specificity, we’re flipping brand lift on its head—daily intent feeds + Connected TV mean your ads hit: Real buyers in the market NOW Homeowners economically ready to convert No wasted spend on unqualified eyeballs The ad tech world is full of data f*ckery—we’re cutting through it. Smarter data. Bigger impact. Watch the video. Get in the game. #Marketing #CTV #BrandLift
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🚨 Home services brands, listen up! 🚨 Stop wasting ad dollars on shotgun audiences and bot traffic. Specificity’s Daily Intent Feeds deliver 500K - 1M real consumers actively showing intent for HVAC, windows, roofing, garage doors, and more—every single day. One company per category, per local market. Get there first. Crush your competition. This is the play for 2025—Connected TV, Social, DSP. #Marketing #HomeServices #LeadsThatConvert
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BIG NEWS from Specificity We just locked in a game-changing data partnership—bringing daily intent data straight to your campaigns. This means we can now target real people in real time who are actively in-market for your product or service. Fresh, daily-updated intent audiences Clean mobile ad ID, IPs, & bid requests Connected TV, social, display & more De-anonymized first-party data for drip campaigns This is the biggest pushback to ad tech BS we’ve ever made. Let’s go! #Specificity #AdTechDisruption #RealDataRealResults
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Traditional TV wastes your budget. Specificity’s CTV doesn’t. With zero waste and maximum impact, every ad reaches your target audience—no more paying for views that don’t convert. Ready to make your ad spend work smarter? Let’s talk. https://lnkd.in/g6vibh2f #Specificity #CTV #SmartAdvertising #ZeroWasteMarketing
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🚀 Specificity + Blackpearl Group = Next-Level Targeting 🚀 We’re taking precision marketing even further with our new partnership with Blackpearl Group! By integrating Pearl Diver’s AI-driven intent data, we’re taking our audience targeting to the next level—no bots, just high-intent consumers ready to engage. This means next-level CTV campaigns with unmatched accuracy, better ad spend efficiency, and real business results. 💡 The future of digital marketing is here. Let’s redefine what’s possible. 🔗 Read Full Press Release: https://lnkd.in/etbY-w72 #DigitalMarketing #IntentData #CTVAdvertising #MarketingInnovation
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