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Arthur Freydin is a business leader, entrepreneur and performance marketing specialist in NYC. He founded Tandem Marketing in 2018, a boutique marketing firm focused on helping eCommerce businesses grow via paid advertising. His work includes strategic consulting, creative development, audience testing, and holistic business support. Freydin

specializes in social media advertising and works with clients ranging from small startups to large corporations. He also provides services to eCommerce brands of all types and sizes, including those who are just starting out and those who already have a strong presence online. With a 5-pillar paid marketing approach called BASIC, Freydin helps eCommerce brands achieve success by scaling their sales without having to worry about keeping up with the ever-changing landscape of social media advertising. He has worked with hundreds of clients, providing them with insights they can apply immediately to their own businesses. His extensive background includes working as a digital marketer at ECommerce Partners, a full-service ad firm based in Philadelphia; as a product manager at Adworthy, a Pennsylvania eCommerce advertising agency; as a director of business analytics at Beach Camera/BuyDig.com; and as a director of marketing at 2Modern, a home decor products company. The 5 pillar paid marketing approach is a comprehensive system for driving results with your marketing spend. It includes 5 key areas:

1. Search engine marketing (SEM)

2. Display advertising

3. Social media advertising

4. Video advertising

5. Mobile advertising

Each of these pillars plays an important role in driving results, and by investing in all of them, you can create a well-rounded paid marketing strategy that will reach your target audience across multiple channels.

Investing in SEM will help you to reach customers who are actively searching for your products or services online. Display advertising allows you to capture attention with eye-catching visuals and reach people as they browse the web. Social media advertising puts your brand in front of potential customers on the platforms they use every day. Video advertising gives you the opportunity to tell your story in an engaging and compelling way. And mobile advertising ensures that you're reaching people when they're on the go.

By investing in all 5 pillars of paid marketing, you can create a holistic strategy that will reach your target audience across multiple channels and help you to achieve your business goals. Learn more about Arthur here.

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Arthur Freydin — Four Types of E-Commerce