Specificity

Specificity

Advertising Services

Tampa, Florida 316 followers

• Marketing Experts📈 • Industry Rulebreakers 🚨 • Hyper-focused Targeting 🎯 • Tampa, FL 🌴

About us

Specificity (SPTY-OTCQB) is a publicly traded digital marketing firm specializing in better audience ID technology and campaign management. The current data volatility found in big tech, big social and virtually every adtech platform is real and they have no reason to actually solve it. Broader, less targeted campaigns require more spend and thus garner more profit.. for them. We built a work-around that gives marketers back control of the audiences they reach making the campaign analytics exponentially more impactful and accurate. With our acquisition of AImplify, we now bring AI programming and resources to the table offering not just efficiency through automation but more importantly, machine learning directed towards the identification of high converting audiences and trends. Our audience ID technology combined with AI will deliver serious targeting and conversion tools by the end of 2023. We are an eclectic group of data geeks, marketers, content creators and business analysts. Rarely do find serious creative horsepower and data experts under one roof. This combination makes us a powerful ally in navigating the digital marketing landscape to the benefit of those seeking to grow their brands and company revenue through digital marketing strategy.. which is just about every company in the world. Specificity is also the parent company of PickPocket™, The Investor Center, Tradigital Partners, and Bullseye.

Website
https://specificityinc.com/
Industry
Advertising Services
Company size
11-50 employees
Headquarters
Tampa, Florida
Type
Public Company
Founded
2021
Specialties
Adtech, Digital marketing, AI, Martech, Social media, Campaign management, Analytics, Data modeling, Content creation, Website , Ecommerce, Lead generation, Branding, Marketing, Email marketing, Audience identification, and Target marketing

Locations

Employees at Specificity

Updates

  • Specificity reposted this

    View organization page for Put-Thru, graphic

    50 followers

    🔥Let’s stop the BS🔥 When it comes to marketing, We are not the same! 🤮Big Tech is getting away with fraud by serving over 1/2 of all paid ads to bots that are NEVER even seen by a human being. You should be pissed!🤬 Better ads or sifting through that mess with “lead detection” software not only fails to solve the problem but only de anonymizes 15 or 20%, at best, of the traffic you’re paying for. And some of that is inaccurate data!🧠 Put-Thru offers the ONLY solution that solves the bot problem AND delivers real lead data in real-time. And to top it off, we can de anonymize 75-95% of the entire “in-market” audience at the same time offering you control! No need for 3rd party software. 🚀But don’t take our word for it! Join us as we unveil our game changing tech stack that Big Tech doesn’t want you to see. We will tell you specifically how and why it works and show you how to 💥Fight Back💥 against the Big Tech fraud machine and avoid agency plays that simply monetize on that waste as well. https://lnkd.in/dAv9zX2h

    Webinar - Put-Thru

    Webinar - Put-Thru

    put-thru.com

  • View organization page for Specificity, graphic

    316 followers

    🚨 Attention business owners and ad runners! 🚨 Our webinar last week had an overwhelming response, so we've decided to launch a whole series starting this Thursday! Specificity has built out an enterprise level tech stack and scaled it for the SMB market and we’ve called it Put-Thru! Are you tired of drowning in bot traffic and click fraud? You're not alone! The spike in bot traffic has left many campaigns struggling to reach real humans, and we're here to help. Our tech stack is a literal lifeline that guarantees to get your campaigns serving to humans again! We're the hedge against Big Tech's monetization of garbage traffic, and we want to show you how. Better ads and messaging are great, but they will NEVER solve this problem. Join us this Thursday, April 11th, at 11:00 am and discover how we fix these problems and what you can do to get your ad money working for you again! Don't miss out on this opportunity to take control of your ad campaigns and stop wasting money on bot traffic. Register now for our upcoming webinar series and learn how to make your campaigns serve to real humans again! #webinar #advertising #digitalmarketing #bottraffic #clickfraud www.puthru.com/webinar/

    Webinar - Put-Thru

    Webinar - Put-Thru

    https://puthru.com

  • View organization page for Specificity, graphic

    316 followers

    🚀 Last chance to register 🚀 Join us TODAY at 11:00 am EST for a fact-based webinar that will completely illuminate why adtech and social media platforms have stopped working or become volatile, at best. As a business owner or manager, you do NOT want to miss this opportunity to learn how to make your digital campaigns start working again! Register now at the following link: https://lnkd.in/e2UQzcuM #DigitalMarketing #Webinar #AdTech #SocialMedia #BusinessOwners #MarketingStrategies

    View organization page for Put-Thru, graphic

    50 followers

    Join us as we unveil an industry disrupting tech stack designed to scale and grow businesses at all budget levels. It is a one-of-a-kind opportunity to gain real market advantage and get control over your entire digital marketing efforts!

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  • View organization page for Specificity, graphic

    316 followers

    Big Tech has turned your marketing budget into a blind bet. Put-Thru, Powered by Specificity, is here to change that! Over half of every ad isn't seen by humans, and click fraud wastes billions. Google's changes and data accuracy issues make targeting a shot in the dark. We created Put-Thru to help small businesses turn the odds back in their favor while saving time, money & resources. We handle the tech, operate the levers, manage the creative, and track the results—all within tools that we set up for you, that you own and control. Take charge of your marketing and join the Put-Thru revolution at https://puthru.com/ #MarketingSolutions #SMB

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  • View organization page for Specificity, graphic

    316 followers

    🚨ICYMI: Cold email is dead, but your pipeline doesn't have to be! 💭 We all remember the days of crafting the perfect subject line, the careful selection of recipients, and the hope that each email would lead to a new opportunity. ⏩ Fast forward to now, inboxes are flooded with similar emails, prospects are weary of the constant barrage of promos and pitches... and your sales pipeline is suffering! It's time to bury ineffective tactics for good. Learn how Specificity can help you make the switch: https://lnkd.in/ewQpWwzZ #digitalmarketing #adtech #specificity

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  • View organization page for Specificity, graphic

    316 followers

    We are excited for this episode to drop! 🤖

    Is your website spammed with low-quality, irrelevant traffic? You should remove that because it can affect your website analytics and can even harm its performance! Jason Wood, CEO of Specificity, shares how to weed out bot traffic so you can optimize your online presence and deliver real results! While bot traffic can increase metrics and data, it really negatively affects your website traffic. Watch out when this episode is released by subscribing to the Management Blueprint Podcast. Tune in to the Management Blueprint Podcast on YouTube: https://lnkd.in/emr3KaYs Or listen on Apple Podcasts while you're on the go: https://apple.co/3v2Pdhe Subscribe on LinkedIn: https://lnkd.in/egpq8aw9

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  • View organization page for Specificity, graphic

    316 followers

    Their platform crashed on the heels of campaigns being dealt tons of bot traffic but trust them, your af dollars are hard at work for you! Meta is not your friend and Meta always makes sure money is made… for Meta. Stop trusting their data and only use them for the thing they’re great at- serving the ad.

    View organization page for Specificity, graphic

    316 followers

    Checking on all of the Marketers... how are you holding up? If this crash isn't making you think twice about your ad spend... it's time to WAKE UP. Stop marrying Big Tech. It cheats every time. #facebookdown

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Funding

Specificity 1 total round

Last Round

Seed

US$ 40.0K

See more info on crunchbase