Mastercard Center for Inclusive Growth’s Post

We are excited to announce the launch of Mastercard Strive Mexico, a new initiative focused on supporting small businesses in Mexico as they recover from the pandemic and adjust to a dynamic digital economy. In collaboration with BFA Global and Fundación Capital, Strive Mexico intends to support 400,000 MSEs with a strong focus on women, over the next three years. Strive Mexico will incorporate five proposed roads to resilience for MSEs in the digital economy: 1⃣ Focus on MSEs subsegments with clear resilience objectives 2⃣ Target industries where MSEs dominate and digitization is low 3⃣ Target women-owned MSEs on social networks 4⃣ Target the META subsegment as likely digital adopters 5⃣ Rally local partners in Mexico to champion MSEs and help them advance on the roads to resilience Supporting MSEs in these targeted ways will help them access the tools and resources they need to become more resilient and grow and enable them to thrive in the post-pandemic economy. Learn more: https://bit.ly/3NMlTjZ #StriveMexico #StriveCommunity #SmallBusiness #SMEs #Mexico

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