Traders News Source Senior Editor, Mark Roberts Interviews Robert Nistico, Chairman & CEO Splash Beverage Group Inc. (NYSE American: SBEV)
Robert Nistico Chairman & CEO of Splash Beverage Group
Chairman & CEO of Splash Beverage Group. A 28-year beverage industry veteran, Robert was the fifth employee and VP/General Manager for Red Bull North America, where he led the start-up from zero sales to $1.45 billion. Robert is the founder and CEO of Marley Beverages and was responsible for framing out the long-term vision for the company. Earlier in his career, Nistico held executive positions with Diageo and Gallo. A highly motivated, results-driven, creative, and passionate leader with an entrepreneurial spirit and the highest of standards, he has delivered outstanding results in small private start-ups as well as global public environments.
His experience has included direct and indirect sales management, strategic brand marketing, production, co-packing, packaging, budgeting, forecasting, profit and loss management, financial modeling, operations and logistics. Robert serves on the Board of Apollo Brands in Dallas, Texas, and holds an Advisory Board position with Transition Capital Partners, LLC (a private equity firm), also in Dallas.
Full Interview
Thank you for giving us your time to answer our questions.
Could you give us a brief overview of your company, its segments, and its revenue streams?
We are a portfolio company that operates in all segments in the beverage space. The company’s growth strategy is to support and grow its legacy brands and with acquisitions. This strategy centers around the rapid development of Splash Beverage’s own early-stage brands, along with the acquisition and subsequent acceleration of emerging brands that have high visibility or innovation within their categories. It’s current product portfolio consists of natural and healthy beverages, including its four current brands, each of which are demonstrating strong growth.
Your Q3 earnings report indicated significant revenue growth thus far in 2022. Congratulations! Which product or sales venue’s are the biggest driver to revenue growth?
Thank you 🙂 We are firing on all 8 cylinders with all brands. Each brand is in a different stage of development and the mix will change each quarter. The message is each is on shelf and selling. AND more importantly, we are gaining national chain retail and distribution support at a level I haven’t experienced since RedBull after about 5 years in the market. This is KEY to brand building.
How is building the TapouT brand in 2022 different from building the Red Bull brand when you were involved with them?
No one knew the name RedBull when we started. That was a very long process.
TapouT is a global name with tons and both aided and unaided awareness … one of our core vales is pre-existing awareness. This accelerates the process, especially with the chains I mentioned above. Additionally, the consumer is demanding better liquid in their sport drinks… TapouT delivers all of the above.
You recently stated the need for funding to facilitate inventory expansion. Can you describe the relationship between inventory and revenues at SBEV as to turnover or other metrics?
One of the best parts of having a formal relationship with Budweiser / AbOne is the AR cycle… our distributors are our customer so revenue recognition and AR is quick. We build product quickly too so the entire cycle is fast.
What is your perspective for the growth of alcoholic beverage distribution through ecommerce channels?
We are poised with our B to B / B to C distribution platform Qplash to greatly benefit as cross-state beverage alcohol sales increase.
What are the biggest brick and mortar distribution deals the company is currently developing?
As you know we are public so I can’t be too specific, but we are constantly evaluating potential acquisition targets. AND we are in front of the balance of Retail chains.
What near-term catalyst at SBEV could be the biggest benefit to shareholders?
We are highly focused on reaching profitability … we are not giving guidance at this time but as we execute on the outstanding distribution and retail execution over the last several months, that increases revenue, reduces COGS and shortens the time to Breakeven/profitability. Additionally, should we execute on any given acquisition, that potential event would also have a positive impact… remember, the set up for a portfolio takes time and is capital intensive in the beginning . We can now execute without adding any material additional expenses.
Is there any not-yet-public material information you would like to announce for our distribution?
Possibly… let’s discuss.
Mark: “What can I say, we tried to get more good stuff for everyone.”
Thank you for your time Robert,
The Traders News Team
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