Air Purifier Market

Air Purifier Market Outlook (2024 to 2034)

The global air purifier market size is projected to be valued at US$ 23.72 billion in 2024 and is forecasted to grow to a size of US$ 48.9 billion by the end of 2034. Worldwide sales of air purifiers are projected to rise at a noteworthy 7.5% CAGR over the next ten years (2024 to 2034).

Air purifiers, as the name suggests, are used to purify and make air pollutant-free. These devices are available in all types of sizes, shapes, and formats to suit a diverse set of applications for all types of users. Demand is especially strong for HEPA filtration air purifiers, while activated carbon filters and UV-based purifiers are also projected to see good demand growth in the long run.

As the world becomes increasingly globalized, the development of public and private infrastructure has surged, with massive construction projects being undertaken by major countries to develop seaports, airports, transport infrastructure, and housing. Unfortunately, these projects have led to increased pollution levels due to the depletion of forest cover. Furthermore, residential and commercial buildings are increasing their dependence on air conditioners which contribute to particulate matter emissions. Hence, demand for air purifiers is increasing across all regions.

Rising disposable income, improving standard of living, growing incidence of airborne diseases, and increasing health consciousness are key prospects that will drive air purifier sale market growth through 2034. The increasing launch of new air purifiers with advanced filters and air quality sensors is also projected to drive market growth in the long run.

• In July 2023, Sharp Corporation Japan’s Indian subsidiary, announced the launch of a new dehumidifier with air purifier along with other products in India.
• In November 2023, Qubo, a smart device company owned by Hero Electronix, announced its plans to launch 3 Smart Air Purifiers that are suitable for office as well as home use.

Report Attributes	Details
Air Purifier Market Size (2024E)	US$ 23.72 Billion
Projected Market Value (2034F)	US$ 48.9 Billion
Global Market Growth Rate (2024 to 2034)	7.5% CAGR
Sales in East Asia (2024E)	US$ 5.85 Billion
Offline Sales Market Share (2024E)	63.4%
MEA Market Growth Rate (2024 to 2034)	5.7% CAGR
Key Companies Profiled	American Air & Water Inc. Eureka Forbes Ltd. Koninklijke Philips N.V. Panasonic Corporation Daikin Industries Ltd. LG Electronics Hitech Ultraviolet Pvt. Ltd. IQAir Honeywell International Inc. Sharp Corp.

Will New Air Purifier Companies Have a Chance to Make a Mark?

“Product Innovation Crucial for Success of New Air Purifier Manufacturers”

Breakthrough technologies such as ultraviolet (UV) LEDs and photocatalytic tech are helping to break down pathogens and irritants thereby opening up their scope of application for air purifiers. New air purifier distributors are resorting to crowd-funding and raising capital from financing rounds to fast-track R&D and launch innovative air purifiers in the future. This will help them increase their air purifier market share over the coming years.

• Canada-based start-up CleanAir offers the ALVI SMART Air Purifier, based on active polarization technology. Polarized fields bind dust together and the system then filters it out, leading to lower energy consumption. The ALVI system removes bacteria, germs, and airborne viruses down to the 0.007-micron range.
• French start-up TEQOYA develops air purifiers that diffuse negative ions to purify the air. The stream of negative ions from the purifier neutralizes and settles down the pollutants while the ozone-free kinetic process also has a germicidal effect on bacteria and viruses.

Start-ups can gain a detailed understanding of factors such as local supply, pricing trends, product standards, safety regulations, and new developments in this air purifier market research analysis by skilled analysts at Fact.MR, a market research and competitive intelligence provider.

Country-wise Insights

China, India, the United States, the United Kingdom, Pakistan, and Bangladesh are set to be key markets for air purifier companies over the coming years.

Why are Air Purifier Companies Investing in China?

“Growing Urbanization Promoting Adoption of Air Purifiers”

Attribute	China
Market Value (2024E)	US$ 3.62 Billion
Growth Rate (2024 to 2034)	8.8% CAGR
Projected Value (2034F)	US$ 8.45 Billion

Rapid urbanization and commercialization of major provinces in China are leading to the emergence of major cities that have subsequently resulted in significant deterioration in air quality thereby promoting the adoption of air purifiers. Portable air purifiers, smart air purifiers, UV air purifiers, and ionizer air purifiers are projected to be high in demand in China over the coming years.

• In 2018, the country made a breakthrough by constructing a 100-meter-high air purification tower in Xian, Shaanxi, which brought a noticeable improvement in air quality. Such developments are encouraging the entry of key air purifier suppliers in China.

What’s Attracting Air Purifier Suppliers to the United States?

“Rising Concerns Regarding Indoor Air Quality”

Attribute	United States
Market Value (2024E)	US$ 4.14 Billion
Growth Rate (2024 to 2034)	6.6% CAGR
Projected Value (2034F)	US$ 7.9 Billion

Ever-increasing concerns about indoor and outdoor air quality across the country are fueling demand for air purifiers across the United States, likely to surpass US$ 8 billion by the end of the forecast period. Rapidly degrading air quality due to frequent wildfires is also accelerating deployment across several states.

• Environmental Protection Agency (EPA) estimates suggested that 66 million tons of pollutants were emitted into the atmosphere in the United States in 2022.

Consequently, the incidence of respiratory diseases such as asthma has surged, prompting the uptake of air purifiers across industrial, residential, and commercial settings in the United States and creating new opportunities for air purifier distributors.

How Will Air Purifier Suppliers Fare in the United Kingdom?

“Rising Toxicity Levels and High Incidence of Asthma Boosting Product Demand”

Attribute	United Kingdom
Market Value (2024E)	US$ 851 Million
Growth Rate (2024 to 2034)	8.2% CAGR
Projected Value (2034F)	US$ 1.88 Billion

Rising toxicity levels and deteriorating air quality across major cities such as London in the United Kingdom are projected to augment demand for air purifiers over the coming years.

• As per statistics listed on Asthma + Lung UK, around 5.4 million people in the United Kingdom and one in every eleven children suffer from asthma.

Increasing awareness regarding the benefits of air purifier for asthma patients are estimated to create new growth prospects for prominent air purifier provider such as IQAir, Aeris Air Purifiers, Philips, Boneco, Blueair, Argos Limited, and ISG Fume among others in the United Kingdom.

Category-wise Insights

Companies are focusing on supplying air purifiers with HEPA filters for commercial use to get the best returns on their investments.

Which Type of Filter is Extensively Used in Air Purifiers?

“HEPA Filter Air Purifiers Account for Leading Market Share”

Attribute	HEPA Filters
Segment Value (2024E)	US$ 15.58 Billion
Growth Rate (2024 to 2034)	7.5% CAGR
Projected Value (2034F)	US$ 32.3 Billion

Ability of HEPA (high-efficiency particulate air) filters to filter over 99% of airborne particulate matter makes them a preferred choice among all types of consumers. With a large proportion of the global population suffering from chronic conditions such as asthma, HEPA filter air purifiers help alleviate their burden by effectively filtering out unwanted dust particles, improving overall health.

Where are Most Air Purifiers Deployed?

“Majority of Air Purifier Sales to Come from Commercial Sector”

Attribute	Commercial Use
Segment Value (2024E)	US$ 11.85 Billion
Growth Rate (2024 to 2034)	7.7% CAGR
Projected Value (2034F)	US$ 24.9 Billion

Air purifier usage by commercial establishments such as offices, schools, colleges, and other public structures is projected to account for around 50% of total revenue generation in 2024. The increasing establishment of new commercial structures around the world with the need for better indoor air is projected to uplift sales of air purifiers for commercial use in the future.

Competitive Landscape

Leading air purifier brands are focusing on launching new feature-packed products to amplify their business potential and boost revenue generation in the future.

• In April 2022, Israel-based Aura Air announced the launching of its smart air management platform in India. The company has set up an India arm in Chennai and is in the process of building a pipeline of prospective individual and enterprise customers. While the product is currently only made in Israel, the company said it is also exploring local manufacturing in India in the long term.
• Aura Air purifiers detect, capture, and kill 99.9% of viruses, bacteria, and mold and can remove airborne particles as small as 0.3 microns, including allergens and viruses. These IoT-enabled devices connect to a mobile phone and deliver real-time updates on the overall indoor and outdoor Air Quality Index (AQI) based on VOC (Volatile Organic Compounds), CO2 (Carbon Dioxide), CO (Carbon Monoxide), and fine particulate matter levels.
• In April 2020, Daikin Industries Ltd. invested US$ 2 million in the United States-based start-up company Locix Inc. to leverage its spatial intelligence solutions for furthering its AC solutions business.

Key Segments of Air Purifier Market Research

• By Type :

  • Self-contained/Standalone Air Purifiers
    • Fixed/Wall Mounted
    • Portable
  • In-duct Air Purifiers

• By Technology :

  • HEPA Filters
  • Activated Carbon Filters
  • Ionic Filters
  • Ultra-violet (UV) Technologies
  • Others

• By Coverage Area :

  • Up to 200 sq. ft.
  • 201 - 300 sq. ft.
  • 301 - 500 sq. ft.
  • 501 - 800 sq. ft.
  • 801 - 1200 sq. ft.
  • Above 1200 sq. ft.

• By Use Case :

  • Residential Use
  • Commercial Use
  • Industrial Use

• By Sales Channel :

  • Online
    • Company/Brand Websites
    • e-Commerce Websites
  • Offline
    • Hypermarkets/Supermarkets
    • Specialty Stores
    • Others

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Middle East & Africa