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5 easy ways to protect your brand image
- 1. 5 Easy Ways to Protect Your Brand Image Shaun Michael Sabia
- 2. Branding starts within Multiple things impact your brand’s perception. Recognizing this is key to managing your brand and maximizing its potential. Here’s a closer look at 5 ways to protect your brand image.
- 3. 1. Authenticity Have an authentic story. Think of your oldest friend. The only thing you know better than your friend, is the stories they tell. This is because people tend to repeat what they say about themselves over and over again. The goal isn’t to bore you, instead they’re trying to make a point about who they are and what they stand for
- 4. Authentic Brand Story continued • People share most often the stories they fell characterize them well. Brands are the same. The stories told about brands cultivate impressions about character, what they represent and why they’re unique. • Brand stories are important because they represent a brand personality and meaning unlike anything else. Also people love stories, so the more, the merrier.
- 5. 2. It starts with employees If your expecting customers to love your brand, the employees must love it first. Brands are brought to life by the entire organization, but perhaps most notably is how they’re communicated by business owners and key leaders.
- 6. Employee impact • Employees are often your biggest brand advocates or critics. For employees to champion a brand, they must possess a favorable image of it and feel a strong connection to the brand. • If employees champion your brand inside & outside of work, external parties (clients, partners, or vendors) are more likely to have a positive impression of the brand.
- 7. 3. Consistently upholding values Consistently uphold brand values • Strong and weak brands alike tout core brand values like honesty, integrity, and innovation to gain favor and confidence with customers. • Credibility is earned when these values are put into action with employees at every interaction. • Internal interactions establish the foundation of company culture and how employees feel about your brand. If a brand claims to be honest but fails to be transparent with the team, its brand promise falls short. • It goes without saying because customer facing employees represent your brand at every touch point. The best branded organizations begin with their core values in mind to determine how they treat and recognize their employees.
- 8. 4. Make every touch point count Every interaction matters. • Brand messaging is easy to control with carefully curated marketing content and sales collateral. But what your team says about the brand when they’re off script is more significant. Casual conversations between employees and others is where the rubber meets the road. • This can be intimidating because a brand can’t control everything that is said about it, but brands can control their efforts to guide what is said. The best way to do so is by making sure your audience and employees alike know, trust, and like your brand.
- 9. 5. Beware the company your brand keeps Watch the company you keep. • Beware the company you keep as it is a reflection of your brand. It is critical to align with partners, vendors and third parties that hold their brand to as high of a standard as you hold yours. From an outsiders perspective, these partners are an extension of you. • You can make sure this is the case by creating brand guidelines or standards that you use to hold third parties accountable. This ensures that your brand is not only well represented by your company, but also by the company you keep.
- 10. Works cited • https://digitalbrandinginstitute.com/5- easy-ways-protect-brand-image/