Crypto Outlook 2024
The Game-Changers for Crypto in 2024
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The Game-Changers for Crypto in 2024 is a crypto study created by BITmarkets’ team for the benefit of its wide community of clients, investors, traders and experts.
Dear valued clients,
Your voices are heard, and your demands shall be satisfied. Many of you have shown increasing interest and urgency for us, the BITmarkets team, to uncover our vision on the omnipresent trends in the crypto space, which we have delved into in this explorative study.
Such trends shape the future of the progressively-interconnecting global crypto ecosystem and the wider financial markets, so it comes as no surprise that market participants search for factors and clues to establish a firm investment stance and potentially identify new stars rising to shine through the crypto universe.
The crypto industry has basked in prosperity throughout 2023 following a catastrophic 2022; a year not to forget, but to learn from. Specifically, the collapse of the once-pioneer Terra ecosystem and the fall of FTX have underscored the importance of stability, security and transparency in crypto-related activities in order to safeguard the crypto trading environment.
Amid revitalizing sentiment, restoring fund inflows, and diminishing fear, uncertainty and doubt of crypto market participants – be it individuals, institutions or nations – towards cryptocurrencies, Bitcoin nearly achieved a threefold increase in value during 2023. Its relentless rise with short-lived price retreats, complemented with the continuous advancement of the underlying technologies within the crypto ecosystem, has also fueled the bullrun of altcoins.
Our team of analysts has carefully constructed this crypto study to present not only the drivers behind Bitcoin’s triumphant price escalation and assess if such growth is merely a precursor of what’s to come but also to explore not one, nor two, but ten game-changers which have the potential to transform the crypto world as we know it.

Ali Daylami
Head of Data Analytics
From Zero to Hero – What’s Next for Bitcoin?
Bitcoin is simultaneously the most demanded and least understood currency of the modern age. What was once a digital coin worth a humble $0.009 in 2009 has evolved to become the world’s largest and most liquid digital asset.
To put that into perspective, a $100 investment into Bitcoin in 2009 would be worth nearly $500 million today, and while many regard Bitcoin as the digital asset of the future, others are skeptical about the longevity of its market dominance and its potential significance in everyday life.
During 2023, Bitcoin gloriously escalated by a whopping 155% and took little time to cool off, thus enjoying high buying power pressure.
Bitcoin relentlessly rose to yearly highs above $44,400, due to several factors:
Growing ETF excitement
Sentiment-driven Bitcoin is enjoying upward momentum, predominantly driven by the excitement surrounding the historic introduction of spot Bitcoin exchange-traded funds. The approval of Bitcoin ETFs could bridge at least $15 billion towards the Bitcoin ecosystem, which will stem from investors that are eager to invest into Bitcoin without facing the underlying risks of owning the cryptocurrency.
Scarcer by the minute
Given that the finite maximum supply of Bitcoin is 21 million coins, the value of Bitcoin is inherently deflationary as long as demand remains robust. The exponential growth of Bitcoin mining activity – which is when new Bitcoins are being created via computerized systems solving complex equations – is also playing a major part in increasing its scarcity as mining diminishes the total number of unmined Bitcoin, currently standing at less than 7% of the maximum supply.
This makes Bitcoin similar to gold, and some would dub BTC as ‘digital gold’ since it possesses characteristics of bullion, notably its store of value and value appreciation in times of uncertainty.
Not just that, but the number of investors who buy & hold Bitcoin is climbing, and the diamond hands are holding on to their BTC holdings harder and longer than ever before. Long-term holders remain reluctant to sell-off their Bitcoin holdings, making Bitcoin scarcer and ever-more demanded.
Worth nearly $43,000 as of the end of 2023, the world’s largest cryptocurrency continues to steal the spotlight, evident in its market capitalization of over $830 billion, and the aforementioned drivers may exert the momentum for Bitcoin to potentially retrieve all-time highs before the highly-anticipated halving event that will take place in April 2024. Or, will the story turn out completely different?
Bitcoin halving
Hand-in-hand with the scarcity effect of the upcoming BTC halving event, it is expected that 2024 will bring about a new peak for Bitcoin. Ultimately, these growth drivers leave little room for a major and prolonged price correction to take place, albeit theoretically inevitable despite short-term traders capitalizing on Bitcoin’s recent uninterrupted price increase.
Learn more about the effects of Bitcoin halving in our previous study!
The contagious optimism surrounding Bitcoin is evident. Readings from the Crypto Fear & Greed Index by Alternative.me, which calculates the sentiment towards Bitcoin by aggregating multiple market key performance indicators, highlighted a “greed” score of 74 out of 100; a score last achieved in November of 2021. What does it mean? There are various interpretations but one thing is for sure: emotions overcome reason.
Correction on the horizon?
The more Bitcoin grows, the deeper (and potentially more prolonged) the price correction may be, and here’s why. In late October, Glassnode data showed that 80% of Bitcoin addresses are in profit – a time when Bitcoin was priced at $34,000. Also, as of the end of December 2023, there were more than 44 million Bitcoin addresses in profit. Given that, complemented by the HODL Waves metric which indicates that more than 15% of BTC supply is held by 2020 bull market buyers, more BTC growth will likely prompt a large-scale sell-off and hence a major price correction is expected to take place.
In theory, the more Bitcoin grows, the more likely it is that its holders will be encouraged to sell-off their firm holdings, and so the more imminent and sharper the price correction may be. What’s more important to realize is that a major BTC price correction will likely impact the entire crypto industry, as Bitcoin is the most influential cryptocurrency in the market.
Bitcoin’s market dominance neared 50% as of 2023’s year-end, meaning that more than half of the crypto industry’s total value of $1.6 trillion is attributed to Bitcoin’s market capitalization. Hence, Bitcoin’s price behavior is a large influencer of the value of the majority of cryptocurrencies. Given that, a major decline in Bitcoin is likely to encourage widespread sell-offs that would result in a significant slash in the total crypto market cap.
BTCUSD - 1 Day Time Frame
As seen in the chart provided, a new support level could have formed at the $40,000 price since Bitcoin bounced off this level in a rather quick manner. Technically speaking, a major price retreat may take place when Bitcoin increases in value to $48,000 or even towards the $55,000 mark, to then potentially decline to $40,000 if not to $36,000 lows.
10 Game-Changers for Crypto in 2024
Is the story of turning $100 into nearly $500 million in 14 years replicable? And, apart from Bitcoin, are there any digital assets that can achieve a comparable success?
No one can answer the question with a clear yes or no. It’s a burgeoning universe comprising altcoins, decentralized finance, and more, each contributing to a diverse and innovative landscape. This diversification signals maturity in the market, offering investors and users a wide array of choices tailored to different needs and risk appetites.
The resurgence of positive sentiment towards digital assets has revitalized the crypto market once again after a pessimism-stricken 2022, and this has given rise to game-changers which have a great potential in transforming how we perceive modern finance.
In the ever-evolving world of digital finance, the rise of Web3, increased blockchain activity, and the growing crypto ecosystem are pivotal forces reshaping the crypto industry. As a result, multiple investment options have come to light and have the potential to enjoy prosperity.
What might be the 10 game-changers for crypto in 2024?

ETFs Could Bridge Billions
The introduction of spot Bitcoin exchange-traded funds (ETFs) is poised to significantly impact the financial world, potentially steering billions of dollars towards the cryptocurrency industry. These financial instruments, which would allow investors to gain exposure to Bitcoin without directly purchasing the digital currency, represent a monumental shift in the integration of cryptocurrencies into mainstream finance.
This is evident in the growth of global cryptocurrency exchange-traded products (ETPs) in 2023, surpassing the growth of underlying assets, as per a report by digital asset platform Fineqia. What’s all the fuss about spot Bitcoin ETFs?
Firstly, spot Bitcoin ETFs lowers the barrier to entry for both individual and institutional investors. Unlike direct cryptocurrency investments, which require dealing with wallets and exchanges, ETFs offer a familiar, regulated, and accessible means of investment, akin to buying stocks. This ease of access leads to a surge in capital inflow from a broader investor base, particularly those who are cautious about diving into the complex world of crypto.
Moreover, the legitimization aspect of ETFs cannot be overstated. The approval and adoption of Bitcoin ETFs by major financial regulatory bodies signals a strong endorsement of cryptocurrency's reliability and stability as an asset class. This validation would likely boost investor confidence, potentially leading to increased adoption rates and further integration of cryptocurrencies into diversified investment portfolios.
Finally, spot Bitcoin ETFs serve as a bridge between traditional finance and the burgeoning world of digital assets. By blending the new frontier of crypto with conventional investment structures, these ETFs stand at the forefront of a financial revolution. They not only provide an avenue for substantial capital flow into the crypto industry but also herald the reshaping of finance, blending the old with the new in a rapidly evolving digital economy.
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