Our Executive Team

Paul G. Luna

President and CEO

Experience
Career
Recognitions

Contact:

  • 630.443.3552 (Office)
  • 630.712.5862 (Mobile)
  • Paul.Luna@iproductsolutions.com
  • pgluna@aol.com

Thirty years of Senior to C-level experience as an accomplished executive with Fortune 500 companies in the Consumer Packaged Goods, Shopper Marketing / E-com and Shelf Edge industry.

An experienced business leader with a proven track record and contributions to increase sales and profit within highly competitive U.S. retail and key international markets.  A Strategic thinker with a strong understanding and focus of Company and product launches to touch millions on end users. Experienced areas of company integrations, revenue building, operational & BD Strategy, sales, marketing / shopper marketing / e-com at both retail and headquarter levels coupled with the ability to penetrate accounts at the highest levels. Product sourcing, sales structure, and store brand development.

Paul is best known for his expertise in reaching the consumer with engaging and collaborative marketing, shopper marketing concepts through transforming products such that they become distinct from other products to create new revenue, drive more engagement, and bigger basket sizes for the retailer.

Well-developed team management skills with a creativity to lead and to mentor a group of individuals. A strong communicator with a consultative management style, spirited negotiation skills and exceptional problem solving abilities.

Paul is a graduate of the University of Illinois with a Bachelor of Science degree in Business Administration Management & Marketing

Francis R Biscan jr

Chief Operating Officer

Experience
Career
Recognitions
Francis has 16 years of senior level executive experience / effective entrepreneur with proven management skills, having successfully navigated the regulatory, political, legal, financial and environmental landscapes to assess, negotiate, and complete numerous partnerships and acquisitions of companies, technologies, and projects. 
 
He has worked to develop corporate structure for new issue start-ups, having raised over $40 million, while leading a multinational team of two companies into public market capitalizations of more than $150 million each.
 
 

Mike Ricciardi

North American Senior VP Business Development / Advisory Committee

Experience
Career
Recognitions

30+ years of successful Senior Corporate Executive experience in sales/marketing, strategic planning, fiscal discipline, cost-effective operations and integrated supply chain management in the Consumer Goods and Private Label industry.

Mike is a visionary strategist, engaging leader, and results-driven executive with track record of progressive leadership within diversified, multi-business food industry.

He has a proven track record for introducing winning best practices and market innovation to achieve unprecedented results in both start-up and large-scale enterprises. Mike has an MBA from Harvard and a Bachelors from Northwestern University in Economics.

jose Marin

Senior VP Latin America Business Development / Advisory Committee

Experience
Career
Recognitions

Jose has 25+ years of Senior Warehouse Club Marketing and Sales Executive with experience in retail and brands, improving strategies and successfully launch products into Latin America and the Caribbean.

He has extensive experience in direct designing and executing marketing and customer experience strategies, building and developing multicultural and multifunctional teams. As well as expertise in the following areas; Customer Acquisition & Retention, Loyalty Programs, Omni-Channel / Personalization, Lifecycle Marketing, Teaching & Development, Strategic Partnerships, B2C & B2B Communications Strategies, Market Research

Michael Moats

Senior VP of Marketing & Analysis / Advisory Committee

Experience
Career
Recognitions

Michael has 25+ years of Senior corporate marketing experience with extensive management, planning and development experience, as well as broad expertise in the areas of business consulting and customer engagement.

He is an experienced executive with a background in strategy execution, marketing, pricing and business development for products, solutions and services. Mike is a graduate of Iowa State University with a degree in Political Science and earned his MBA from George Mason University.

 

Ray Estrada

Sales and Marketing / Advisory Committee

Experience
Career
Recognitions

Fifty-five years of experience as a seasonal sales executive with a deep network of long-standing relationships across the food and beverage and retail industries. His decades of sales experience range from men’s fine clothing to specialized food business.

Customer centricity is core to Ray’s belief that one must always stand for one’s product. His strength is in selling with the customer in mind to understand product-fit. He believes the only way to introduce niche products is to observe trends in the industries. His relationships span across purchasing, logistics, business development, marketing, and customer service.

Throughout the years, Ray has developed a strong network with major accounts in the food industry and has introduced new products that have proven to be very successful. As a veteran in the sales industry, he mentors merchandisers in sales strategy and product development.

Ray attended Arizona State University.

Greg Tolver

VP of Business Development / Advisory Committee

Experience
Career
Recognitions

Greg Tolver is a visionary executive with more than 40 years’ experience in wholesale to retail sales and marketing. In addition to his current role as a vendor representative since 1985, Greg’s business and professional resume includes service in the United States Navy and at Frito Lay as district manager for Frito Lay, Inc. and as a general sales manager for Pepsi Co. Greg served in management positions with major corporate retailers including the U.S. military supply vendor rep for the Defense Commissary Agency (DeCa) commissary grocery stores.

Greg’s expertise includes product and program launch, brand creation and celebrity endorsements. He works closely with the client to build strong business relationships. He assists the client in identifying and utilizing strategic marketing techniques to help expand client product distribution and maximum sales and clients’ products and services to reach full growth potential.

Greg is a graduate of Long Beach State University with a Bachelor of Arts degree in Marketing & Business Mgt.

Tom Levenick

VP of Distributor Development / Advisory Committee

Experience
Career
Recognitions

Tom Levenick has served in multiple Vice President level leadership roles with companies such as The Winterbrook Beverage Group, Coors Brewing Company and Labatt USA, prior to his current role as President of Global Sales at PowerPlay.  Tom is a graduate of the Center for Creative Leadership, the Wharton Business School and is the only three-time, back to back winner of the Adolph Coors Key Man Award.

Tom graduated with a Bachelor’s degree in Journalism from The Ohio State University in 1984.  He is a former Ohio State football player, having played for Woody Hayes and Earle Bruce and in three bowl games – The Gator Bowl, Rose Bowl and Fiesta Bowl.  He also was a finisher in the 1989 Hawaiian Ironman Triathlon World Championship.

Tom has used many of the philosophies and experiences from his book, “Buckeyes for Life” as a springboard to success in business. Tom is also a motivational Speaker, having found his new life’s purpose, which is inspiring others to live in theirs.

Debbie McElroy

VP of Mass and Club / Advisory Committee

Experience
Career
Recognitions

Debbie has a passion for people and building connections in the community. She is originally from Kansas where she earned her degree in Business and Marketing at the University of Kansas

Pursuing her business career led her to Northwest Arkansas in 2003. Debbie has over 18+ years of selling experience to Mass and Club and has a strong background in sales, analytics, category management, and negotiation.  She has worked for large CPG companies and start-up companies.  

Caleb Brummett

Secretary

Experience
Career
Recognitions

Caleb will be handling the records, stock certificate and transfers and any other duties given by the board of directors. 

More Team Member Bios Coming Soon!