Kathryn Goetzke

Kathryn Goetzke is Founder and Chief Hope Officer at The Shine Hope Company, where she teaches all the ‘how’ to hope through her evidence-based SHINE Hope framework. She has over 30 years of experience in marketing, branding, and strategy, and was recently appointed to be a representative at the United Nations for the World Federation for Mental Health. She is the author of the Biggest Little Book About Hope and host of The Hope Matrix Podcast, and is the creator Hopeful Minds, Hopeful Mindsets, and Hopeful Cities. Kathryn has presented at Harvard University, the World Bank, the United Nations, and her program Hopeful Minds was featured in a documentary by the BBC, and she has appeared on global media. In her role as Chief Mood Officer at The Mood Factory, she created the first nationwide cause marketing campaign for mental health through her brand Mood-lites, which achieved over 35M in retail sales. Kathryn is the Founder of iFred, the International Foundation for Research and Education on Hope (previously depression), to honor her late father who died by suicide and her own personal struggles.