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SOBRsafe (NASDAQ: SOBR): Removing alcohol risk from roadways and workplaces
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2023May 3
Jane King interviews David Gandini, Chairman & CEO, SOBRsafe (NASDAQ: SOBR). https://sobrsafe.com Innovators with Jane King profiles tech companies and thought leaders in the space. We're showing you a glimpse of the future. Meet SOBRsafe The annual cost of alcohol abuse in the U.S. is $249 billion. Nearly half of all industrial accidents with injuries are alcohol-related, and 1-in-10 U.S. commercial drivers test positive for alcohol (the highest rate worldwide). In response, SOBRsafe™ has developed a proprietary, touch-based identity verification, alcohol detection and cloud-based reporting system. The technology is transferable across innumerable form factors, including stationary access control, personal wearables and for telematics integration. A preventative solution in a historically reactive industry, it is being deployed for commercial fleets and workplaces; other intended applications include managed care and young drivers. This patent-pending alcohol detection solution helps prevent an intoxicated worker from taking the factory floor, or a driver the vehicle keys. An offender is immediately flagged, and the employer (or parent, rehab sponsor, etc.) is empowered to take the appropriate action. At SOBRsafe, we are creating a culture of prevention.

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