Hennessey Digital

Remember when hashtags ruled social media? Well, like your ex’s Facebook status, things have changed. Social media evolves faster than you can say "algorithm." Instagram ditched its vintage filters and square frames (RIP 1:1), Facebook went from Ivy League hangout to global debate arena, and Twitter literally became... X. But here's the latest plot twist: Hashtags, our trusty content organizers since 2007, are now stepping aside for something smarter—AI-driven recommendations. Today, TikTok, Instagram, LinkedIn, and even X rely heavily on AI to personalize your feed, making hashtags feel like a relic from the social media stone age. Hashtags aren't entirely extinct; they've just gracefully transitioned from quarterback to cheerleader. They're still handy for brand campaigns and community building but no longer run the show. The takeaway? Focus less on hashtag stuffing, and more on authentic, engaging content. After all, we're officially in the age where your next obsession finds you, thanks to AI. Is your brand ready for this AI powered social shift? Click the link below to read the full blog how social’s ditching the hashtag. #DigitalMarketing #SocialMediaStrategy #AI (Ok, just a few 😉) https://lnkd.in/gK7vN883

Hennessey Digital is officially on the Inc. Magazine Regionals 2025 list again! 🎉 (Six years in a row, but who's counting?) As our founder Jason Hennessey put it, “Growth can’t be taken for granted. It requires a vision, the ability to eye opportunities, surrounding yourself with a strong team, and taking risks.” Here's to climbing the ranks together! #IncRegionals #GrowthMindset #DigitalMarketing #SEO #HennesseyDigital

Hennessey Digital is officially on the Inc. Magazine Regionals 2025 list again! 🎉 (Six years in a row, but who's counting?) As our founder Jason Hennessey put it, “Growth can’t be taken for granted. It requires a vision, the ability to eye opportunities, surrounding yourself with a strong team, and taking risks.” Here's to climbing the ranks together! #IncRegionals #GrowthMindset #DigitalMarketing #SEO #HennesseyDigital

Passion alone won’t keep you in the game. Most businesses start because someone loves an idea or sees a problem they can solve. And in the beginning, it's exciting, new projects, big dreams, and endless possibilities. But then reality kicks in. Clients are unpredictable. Sales don’t magically roll in. Algorithms change overnight. And suddenly, that "fun" business feels like an uphill battle. The myth? It will always be fun. The truth? It will get tough, and that’s when most people quit. Success comes from pushing through the hard parts. Adapting. Learning. Sticking with it when it’s no longer exciting but necessary. So if you're serious about building something, don’t just chase passion. Build resilience. 💪

📣 NEW SERVICE ALERT: Yellowpages SEO is HERE! You asked. We listened. Starting today, we’re offering full-service Yellowpages Optimization to help your law firm dominate 2006 search results. From bold listings to strategic alphabetical name changes (Aaronson & Associates, anyone?), we’re bringing your YP presence to the top where it belongs. Need help choosing your fax machine listing category? We’ve got you. 📞  Call now (landlines only) 🟡 #YellowpagesSEO #AprilFools #LawFirmMarketing

This week, I spoke with a client who signed 30 new cases in February, all from organic SEO. They’ve been with us for several years and currently invest $30,000 per month into their SEO campaign. That puts their cost per case at $1,000. For comparison, their cost per case was $1,800 this time last year, a 45% improvement in efficiency. Here’s where it gets interesting: With an average fee of $12,500 per case, this firm is projected to generate $375,000 in revenue over the next 12–18 months just from the cases signed last month. That’s a 12.5X Return on Ad Spend (ROAS), entirely from organic search. Now, compare that to another long-time client of ours, one we’ve worked with for over a decade. In February, they signed 113 SEO cases. They invest $50,000 per month, putting their cost per case at just $442.47. Using the same $12,500 average per case, they’re projected to generate $1,412,500 in revenue over the next 12–18 months, a 28.25X ROAS. And again, this is all from organic SEO: High-quality content Authoritative backlinks Advanced technical optimization This is what we do at Hennessey Digital and it works. But let’s talk about the reality of being a personal injury law firm. Imagine selling a service today… and not getting paid for it until 12 to 24 months later. During that time, you’re still covering overhead: Payroll, benefits, taxes, rent, utilities, and continued investment into different marketing channels. That’s why many PI firms turn to non-traditional lenders, often paying high interest rates to secure large lines of credit backed by their case inventory. It gives them access to cash flow they need to operate and scale. It’s a wild business model, one where you can literally grow yourself out of business if you don’t manage it properly. The firms that thrive are the ones who: - Know their numbers inside and out. - Understand cash flow dynamics. - Invest in long-term marketing channels like SEO and have the discipline to scale with intention, not desperation. That’s the game. And the ones who play it well? They win BIG.

🏍️🍊 Heading to the Motorcycle Accident Summit in Orlando? Refuel at Hennessey Digital’s Help Yourself Station (Booth 16) and enjoy a complimentary, organic, cold-pressed juice crafted locally by Orlando's New Moon Market. Meet internationally acclaimed CEO Jason Hennessey and connect with Rob Coleman to discuss cutting-edge trends in SEO, PPC, and online marketing strategies that can help your firm secure more high-value cases in 2025. See you at the summit!  🦩 #SEO #DigitalMarketing #LawFirmMarketing

Every year, our team at Hennessey Digital comes together for Random Act of Kindness (RAK) Week, where we challenge each other to spread kindness—and for every act shared, we donate $5 to a worthy cause. This year, team members voted to support the Los Angeles Fire Department Foundation, honoring the first responders who have been instrumental in protecting and serving the LA community. Thanks to 487 acts of kindness (wow!), we raised $2,435 that will be donated to support their remarkable work. #kindness #HennesseyDigital #donations #lawfirmmarketing

Here’s something you probably didn’t expect to hear from a company that specializes in SEO: 📢 How to REMOVE your information from Google Search 📢 No, we’re not talking about your business or brand—just your personal details. Because while visibility is great for your company, it’s not always ideal for your private life. Google gets it. That’s why they’ve upgraded their Results About You tool, making it easier than ever to remove personal information from search results. With a new interface, you can now request removals or updates with just a few clicks—because protecting your privacy should be as easy as finding the nearest coffee shop. What do you think about Google’s latest changes to protect personal information? #google #seo #privacy #lawmarketing

Google knows when you're being lazy. Expanding your law firm’s website to multiple locations? Great. But if you’re copy-pasting the same content with a few city name swaps, you're setting yourself up for failure. Duplicate content kills rankings. Google won’t index 10 nearly identical pages just because you changed “Los Angeles” to “San Diego.” We tested this with a client. Their cookie-cutter location pages weren’t ranking. The fix? Unique, well-researched content for each location. We used Copyscape and Sightliner to keep duplication under 20%. Within months, organic traffic skyrocketed. If you’re expanding into new cities, don’t let lazy content hold you back. Write fresh. Write smart. Or get buried in search results.