AMEC Awards 2023 Winners

AMEC Lifetime Achievement Award

The Don Bartholomew Award for outstanding service to the industry

WINNER
Gopal Krishnan

GRAND PRIX AWARDS

Platinum Award For The Most Effective Campaign Of The Year

WINNER
GOLIN

Platinum Award For The Communications, Research And Measurement Team (Organisation) Of The Year

WINNER
GOLIN

SPECIAL AWARDS

AMEC Communications, Research and Measurement Team (organisation) of the Year – Small

WINNER
Experienced Media Analysts

AMEC Communications, Research and Measurement Team (organisation) of the Year – Mid-Sized

WINNER
GlobalNews Group

HIGHLY COMMENDED

Citypress
Medianet Insights

AMEC Communications, Research and Measurement Team (organisation) of the Year – Large

WINNER
Carma

WINNER
Golin

HIGHLY COMMENDED
Lippe Taylor Group
Shell Analytics, Insights and Monitoring (AIM)
Weber Shandwick

AMEC Executive Professional of the Year

WINNER
Orla Graham, Insights Consultant, CARMA

Young Professional of the Year

WINNER
Lucy Lavery, Consultant, UNICEPTA UK

WINNER
Jennifer Sanchis, Insights Consultant, CARMA

HIGHLY COMMENDED
Eswari Vasudevan, Fullintel

HIGHLY COMMENDED
Grace Blankenburg, Ketchum Analytic

HIGHLY COMMENDED
Kimberley Nelson, Lippe Taylor Group

HIGHLY COMMENDED
Lorena Cubides, GlobalNewsGroup Columbia

AMEC Student of the Year

WINNER
Paul Kasprovschi, Graffitti Plus

HIGHLY COMMENDED
Chris Greenwood, Metropolitan Police

CATEGORIES FOR ALL

Best crisis comms measurement and reporting

GOLD
Ketchum & American Egg Board – Tracking Consumer Response to Avian Influenza

SILVER
Maverick Indonesia & Anonymous Client – Using measurement and evaluation to navigate turbulence

BRONZE
Fullintel & Anonymous Client – Leveraging Advanced Metrics to Improve Crisis Response of Leading Healthcare Organization

Best evaluation on a small budget (<£10,000 or <$10,000)

GOLD
CARMA & BMW Group Asia – Driving Impact with BMW Group Asia

GOLD
Infomedia & Dansk Magisterforening/Akademikerbladet – The use of expert sources in the media – a game changer in the public debate on diversity

SILVER
Hard Numbers & Bottled Imagination National Broadband – National Broadband – Better Connected in Space

Best first steps on a measurement journey

GOLD
CARMA & BMW Group Asia – Driving Impact with BMW Group Asia

SILVER
Ornico & Alexforbes – Alexforbes rebranding and repositioning 2022-2023

BRONZE
Infomedia & Faelledby LLC – Data driven insights for early communication strategy development within the sustainable housing sector

Best multi-market reporting

GOLD
CARMA & Honda – Honda Drives Insights Success with Actionable Multi-Market Measurement

SILVER
Converseon, Inc. & Mattel, Inc. – Global Brand Purpose Reporting – Mattel, Inc.

BRONZE
Hotwire & Indeed – Indeed – Global Reputation Measurement
Retriever & H&M Foundation – Measuring positive change within the textile industry over 67 markets

Best use of a measurement framework

GOLD
Lippe Taylor Group Anonymous Client – Unifying Performance Across Diverse Divisions

SILVER
Onclusive & TELUS – Using measurement to improve storytelling and to understand the impact of PR on stakeholder perceptions

BRONZE
Aduro Communications & PharmaCare – Bioglan In Bioglan Balance
LexisNexis & TUI – Building and measuring trust in TUI with regionalised PR
Weber Shandwick & Government Healthcare – BLINDED Open Enrollment, Special Enrollment

Best use of integrated communication measurement/research

GOLD
Ketchum & Modelo – Full Time Fan: Brand Lift Study for the College Football Playoffs
Onclusive & TELUS – Using measurement to improve storytelling and to understand the impact of PR on stakeholder perceptions
Weber Shandwick & Novartis – Identifying digital personas and influencers for Hidradenitis suppurative (HS)

SILVER
CARMA & Honda – Leveraging Actionable Media Insights: Honda’s Success With Integrated Evaluation
Edelman Data and Intelligence & AstraZeneca – Up the Antibodies
Golin & Ferrero – CSR / BSR Reports
Ruepoint & Allianz Ireland – Multi agency collaboration making an impact

BRONZE
Commetric & Novartis – Full circle: Novartis Pavillon, Basel – can a building be a communications channel?

Best use of measurement for a single event or campaign

GOLD
Fullintel & Anonymous client – Helping Major Entertainment Brand Understand Audience Reaction to Motion Picture Release With Human Curation and Deep Metrics
Ketchum & Global Candy Brand – The Super Bowl of Sweets: Proving True Earned Media Impact
Globetrack & Kenya Human Rights Commission – KHRC Kenya’s 2022 General Elections

SILVER
CARMA & Honda – Measuring the effectiveness of Honda’s EV launch campaign and its impact on the target audience
Golin & Staples Canada – Back-to-School
Ruepoint & PwC Ireland – Influencing the Irish budget conversation

BRONZE
Onclusive & DFB (German Football Association) – 2022 World Cup analysis and revision of communications strategy
Weber Shandwick & eBay eBay Love Island

Best use of measurement for Internal Communications

GOLD
Weber Shandwick & Zuellig Pharma – Gauging awareness and commitment to organisational change

SILVER
Golin & Ferrero – Trend Tracker

Best use of measurement to improve storytelling

GOLD
CARMA & Honda – Driving Honda’s Product And Corporate Storytelling With Meaningful PR Evaluation
Golin & ASICS – Dramatic Information
Methods+Mastery & Capital One Finance – Helping Capital One drive national narratives through local intelligence
Methods+Mastery & Google for Startups – Unseen but not unspoken: Unveiling the deepest issues of founders to better serve their stories

SILVER
Infomedia & Lidl – Building a GPS for storytelling: Pushing social responsibility within the food service industry
Ketchum & Clorox – The Germy Truth

BRONZE
Medianet Insights & Major tertiary institution – Quality or quantity
NATO & M& C Saatchi – Protect The Future

Best use of new technology in communications measurement

GOLD
Ketchum & Danone – Launching an earned and influencer measurement platform across a portfolio of brands

SILVER
Retriever & Riksidrottsförbundet (The Swedish Sports Confederation) – Strategy 2025 and the use of AI to define the goals for the Swedish Sports Confederation

BRONZE
Fullintel & Anonymous Client – Measuring Everything: Contextual Tagging Drives Success for Medical Technology Firm
LexisNexis & Porter Novelli, Almond Board of California – Coverage metrics made modern and precise at ABC
MSL, Publicis Groupe Bulgaria – PR Brand Acceleration – Measuring PR results

Best use of social media measurement

GOLD
Fullintel & Anonymous Client – Keeping postsecondary institution secure via real-time social media monitoring and threat assessment
Golin & Staples Canada – Back-to-School
Methods+Mastery & YouTube – Supercharging Community Management using Scalable Machine Learning Modeling

SILVER
Onclusive & Corporació Catalana de Mitjans Audiovisuals (CCMA) – Bringing qualitative social insights to TV audience measurement

BRONZE
A Data Pro & A diplomatic EU entity – Comprehensive weekly and monthly multi-market reports aimed at regional positioning and online presence boosting

Innovation award for new measurement methodologies

GOLD
CARMA & CARMA’s Consulting Methodology – CARMA’s See Think Do Methodology

SILVER
Methods+Mastery & Google (Android) – Android wants tech to “Get the Message” on text messaging woes

BRONZE
Ketchum & Global Candy Brand – The Super Bowl of Sweets: Proving True Earned Media Impact

Most effective planning, research and evaluation in business-to-business communications

GOLD
Hard Numbers & Highspot – Highspot’s The European State of Sales and Marketing Alignment Report 2022

SILVER
Hill+Knowlton Strategies & BSI – Planning for change: Creating an evolving measurement strategy for BSI

BRONZE
Hard Numbers & Talkwalker – Talkwalker: Love Brands Campaign
Weber Shandwick and Anonymous Client – Resiliency Rules

Most effective planning, research and evaluation in consumer communications

GOLD
Edelman Data and Intelligence & Dove – #KeepTheGrey
Golin & ASICS – Dramatic Information

SILVER
CARMA & Honda – Driving Honda’s measurement and evaluation programme forward for better consumer insights
Hill+Knowlton Strategies & A global consumer packaged goods multinational – Deploying an RCT to prove impact of influencer content on brand trust
Ketchum & Jack Daniel’s – Elevating Premium Whiskey Perceptions

BRONZE
Lippe Taylor Group & Anonymous Client – Unveiling Customer Expectations for Enhanced Experiences and Impactful Outcomes

Most effective planning, research and evaluation in the public and not-for-profit sectors

GOLD
Curiosity/MacPaw & Foundation/PR Army – MacPaw Foundation Bathtub Creative
Hill+Knowlton Strategies & Arla – How a “No Breakfast, Breakfast” meeting with MPs drove policy support for children living in food insecurity
Methods+Mastery & Glitch – Unlocking the language of online gender-based violence
Evoke Mind+Matter & Duchenne – UK Duvet Days

SILVER
Onclusive & DFB (German Football Association) – 2022 World Cup analysis and revision of communications strategy
Isentia & Women in Media Australia – Data Driven Advocacy for gender parity.
Retriever & The Freedom of Speech Foundation – Shifting the Narrative: AUF’s impact in redefining the discourse after the July 22 terror in Oslo, Norway
UNICEPTA UK & World Health Organization – Fighting the COVID-19 “infodemic” – a taxonomy-based approach

BRONZE
Onclusive & Corporació Catalana de Mitjans Audiovisuals (CCMA) – Bringing qualitative social insights to TV audience measurement
Echo Research & Smart Energy GB – Energising engagements in fast-changing media environment
Organisation for Economic Co-operation and Development – The Role of Communications in Strengthening the OECD’s Policy Impact
Truescope (Singapore) Pte. Ltd & Nanyang Technological University – Perceptions towards novel foods
Weber Shandwick & Anonymous Client – The Growing Impact with Direct Mail

Most effective planning, research and evaluation of a Diversity and Inclusion Programme

GOLD
Edelman Data and Intelligence & T. Rowe Price – Employer of Choice

SILVER
Concept BIU & Future Generali India Insurance – FGII Family is a matter of PRIDE for us

Most effective planning, research and evaluation of a ESG programme

GOLD
Sensu Insight & World Economic Forum (WEF) – Building Reputation for Jurisdictional REDD+

SILVER
Onclusive & Aviva PLC – A multi stakeholder view of ESG communications

Most effective planning, research and evaluation: APAC

GOLD
CARMA & BMW Group Asia – Driving Impact with BMW Group Asia

SILVER
Medianet Insights & Major tertiary institution – Quality or quantity

BRONZE
Concept BIU & TATA Motors Ltd. – Tata Tiago.EV – Democratisation of EVs

Most effective planning, research and evaluation: Europe

GOLD
CARMA & Honda – Honda Drives Insights Success With Actionable Multi-Market Measurement
Golin & ASICS – Dramatic Information

SILVER
Onclusive & Aviva PLC – A multi stakeholder view of ESG communications

BRONZE
Weber Shandwick & Novartis – Novartis Chronic Spontaneous Urticaria (CSU) Social and Media Audit

Most effective planning, research and evaluation: Latin America

GOLD
GlobalNews Group & CEO (Compañía energética de occidente) – CEO: Bringing energy to our communities in Cauca

SILVER
Weber Shandwick & Abramge – #AllForAll, in good health

Most effective planning, research and evaluation: Middle East & Africas

GOLD
Hill+Knowlton Strategies & Right To Dream – Helping Right to Dream understand the perceptions and dreams of their audiences across Western Africa — and beyond

SILVER
CARMA & Morocco’s Tourism Sector – Morocco’s World Cup Success Goes Far and Beyond Football

BRONZE
CARMA & 9marketing – A data-driven approach to political crisis

Most effective planning, research and evaluation: North America

GOLD
Ketchum & National Chicken Council (NCC) – Drive the Love of Chicken and Protect the Chicken Industry with National Chicken Council

SILVER
Onclusive & TELUS – Using measurement to improve storytelling and to understand the impact of PR on stakeholder perceptions
Weber Shandwick & Kellogg’s – Cheez-It Reality TV Collector’s Chedditon

Most impactful client recommendations arising from a measurement study

GOLD
CARMA & Honda – Driving Success: How Honda’s Data-Driven Client Recommendations Led To Remarkable Outcomes
Echo Research & DP World – Board–ready insights for DP World
Ketchum & 3M – Quantifying the Intangible: Equity Measurement
Methods+Mastery & Google Platforms & Ecosystems – Injecting Google Play and Android into culture to re-capture market share
Retriever & The Freedom of Speech Foundation – Shifting the Narrative: AUF’s impact in redefining the discourse after the July 22 terror in Oslo, Norway
UNICEPTA UK & UNICEF – Changing the Game: Using Digital Research to Inform a New Approach to High-Value Fundraising Campaigns

SILVER
Brand Balance & Godrej Industries Limited & Associate Companies – Enhancing Admiration Through New Measurement Approach
Globetrack and Association of Kenya Insurers – Simplyfying Insurance
Hill+Knowlton Strategies & BSI – Measuring success, identifying opportunities and changing behaviours through data with BSI
Isentia & Women in Media Australia – Data driven advocacy for gender parity.
Onclusive & Aviva PLC – A multi stakeholder view of ESG communications
Ruepoint & PwC Ireland – Ruepoint & PwC: Influencing the Irish tax policy conversation
Weber Shandwick & Moderna Biotech Singapore -Assessing vaccine hesitancy to fine-tune public health communications

BRONZE
Medianet Insights & Major tertiary institution – Quality or quantity

Step Change Award – for the best improvement of a measurement journey

GOLD
Hill+Knowlton Strategies & Ford of Europe – Establishing a new normal in influencer measurement for Ford in Europe