Corporate Conversations on Purpose
Welcome to our conversations with business leaders and experts who provide insights into the purpose transformation process
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Summary of Insights from our first 15 Episodes About Purpose Transformation
Global leaders are increasingly turning to corporate purpose transformation to boost profits, competitive advantage and increase valuations – but how do they weigh up their next move, bring people along and follow through with their plans?
You can gain these unique and valuable insights here.
Checkout our episodes
Find out about corporate purpose transformation from the people driving chnage
We host conversations with a wide range of people driving change, and we’d like to thanks our partners: 3BL Media and Ampslide. Please make contact with us if you have an enquiry
Our guests include Ben Smithee, Sarah Downie, Rik Haslam, Tim King, Christine Holman, Whitney Dailey, Brad Gurrie, David Harrington, Megan Fielding, Jennie McLaughlin, Rachel Hutchisson, Bobbi Silten, Chris Errington, Nina Collinson and Bruce Simpson.
Ep 19 - Peter ter Weeme
Can Social Purpose, Gambling and Entertainment Co-exist?
As Chief Purpose Officer of Canadian company, BCLC, Peter ter Weeme unpacks the philosophy and role of purpose in an industry that isn’t always perceived well. This is a fascinating discussion, and Peter doesn’t shy away from the hard questions. His company is also committed to open-sourcing its methodology.
Ep 18 - Bruce Simpson - Part 2
Top 5 Mistakes Companies Make (& How to Avoid Them)
Bruce Simpson is focused on ESG and purpose, and is a senior advisor to McKinsey, Tomorrow.io, and Quadfi.
In this two part series we delve into the common mistakes that comapnies make in the purpose transformation process and how to avoid them. Plus, Bruce has an interesting take on personal purpose that he shared with us.
Ep 17 - Bruce Simpson - Part 1
Top 5 Mistakes Companies Make (& How to Avoid Them)
Bruce Simpson is focused on ESG and purpose, and is a senior advisor to McKinsey, Tomorrow.io, and Quadfi.
In this two part series we delve into the common mistakes that comapnies make in the purpose transformation process and how to avoid them. Plus, Bruce has an interesting take on personal purpose that he shared with us.
Ep 16 - Chris Errington & Nina Collinson
Making Purpose Real for Employees
The Glad Group is a private property services company facing up to a purpose-led future.
In this episode, Chris Errington (COO) and Nina Collinson (National Sustainability Manager) provide unique insights into the presures on their business and how they are responding, especially in the areas of employee and customer needs.
Ep 15 - Bobbi Silten
Centering Equity in Corporate Purpose
Bobbi Silten is the Managing Director of the Shared Value Initiative, and she tells us about the work her organisation is doing in the corporate purpose realm: helping companies connect purpose with strategy, competitiveness and profitability.
In particular, they have released the Purpose Playbook and a guide for Centering Equity in Corporate Purpose.
Ep 14 - Rachel Hutchisson
Bringing Purpose to Life with Storytelling
Rachel Hutchisson is VP, Global Social Responsibility at Blackbaud and she discusses the impacts that COVID has had on the business – good and bad – and how the firm serves companies making a positive impact in the world.
Much of the challenge revolves around storytelling, and you can find out all about Blackbaud’s story in their 2021 social responsibility report.
Ep 13 - Jennie McLaughlin
Leaders Can Kickstart Transformation: From a Penny Drop Moment to Turning on a Dime
Jennie McLaughlin is the founder of Purpose Led Transformation, and she combines the vast experience she’s gained from her corporate and consulting careers to now guide executives on the purpose transformation journey – including the wonderful ‘penny drop’ moments when directors buy-in for the task ahead.
Ep 12 - Megan Fielding
How ESG is Shaping Investors’ Views (and What Your Investor Relations Teams Need to Know)
Megan Fielding is a senior director for responsible investing at Nuveen. She shares her own journey that aligns her personal purpose with her work in responsible investing. To Megan, ESG has now become mainstream and investors are asking a lot of questions!
Ep 11 - David Harrington
It Takes an Entire Company to Deliver on Purpose
David Harrington found himself immersed in the purpose transformation journey of a large and progressive insurance company. He shares his experience of being the Chief Strategy Officer and a key driver of the transformation process. You’ll find out how they started, what worked and what was challenging.
Ep 10 - Brad Gurrie
ESG & Purpose Measurement: These are not Vanity Metrics!
Brad Gurrie, CEO of SocialSuite, specialises in ESG measurement … the next horizon for corporate purpose, ESG and sustainability. Metrics are not just for vanity’s sake or to tell a good story. Data and measurement serve as vital benchmarks to track progress and define new goals.
Ep 9 - Whitney Dailey - Part 2
Are Executives Equipped To Deliver On Purpose?
How well do executives handle the wide range of stakeholder groups they deal with when addressing corporate purpose? We gain insights into this topic in Part 2 of our fabulous conversation with Whitney Dailey, Senior Vice President of Research, Marketing & Insights at Porter Novelli.
Ep 8 - Whitney Dailey - Part 1
Are Executives Equipped To Deliver On Purpose?
How well do executives understand and prioritise purpose? We delve into cutting edge research on this topic in Part 1 of our fabulous conversation with Whitney Dailey, Senior Vice President of Research, Marketing & Insights at Porter Novelli.
Ep 7 - Christine Holman - Part 2
Do Boards View Purpose Differently than the Rest of Us?
Boards are truly accountable for setting and delivering a company’s purpose, so how do they view their task?
Join Phil Preston and Lynne Filderman in Part 2 of our fabulous conversation with board director, Christine Holman, where we dive deeper into the role of boards, embedding purpose and KPIs.
Ep 6 - Christine Holman - Part 1
Do Boards View Purpose Differently than the Rest of Us?
Boards are truly accountable for setting and delivering a company’s purpose, so how do they view their task?
Join Phil Preston and Lynne Filderman in Part 1 of our fabulous conversation with board director, Christine Holman, with insights into courage over comfort, purpose and profit maximisation, and the importance of this work.
Ep 5 - Tim King
Are Investors Analysing Purpose?
Join Phil Preston and Lynne Filderman in episodes 4 featuring the Chief Investment Officer of Melior Investment Management, Tim King.
We explore how impact investors and the investment community in general is evaluating ESG factors and purpose, and using these inputs to make capital investments.
Ep 4 - Rik Haslam - Part 2
The Difficult But Necessary Work of Being On Purpose
Join Phil Preston and Lynne Filderman for the second part of our chat with the Executive Creative Partner of Brandpie, Rik Haslam.
Rik and his firm have been helping bluechip companies with purpose transformation since well before it was a ‘thing’! We can learn a lot from the difficult work they do of helping companies be ‘on-purpose’.
Ep 3 - Rik Haslam - Part 1
The Difficult But Necessary Work of Being On Purpose
Join Phil Preston and Lynne Filderman for the first of two episodes featuring the Executive Creative Partner of Brandpie, Rik Haslam.
Rik and his firm have been helping bluechip companies with purpose transformation since well before it was a ‘thing’! We can learn a lot from the difficult work they do of helping companies be ‘on-purpose’.
Ep 2 - Sarah Downie
Insights Into Corporate Purpose Transformation
Join Phil Preston and Lynne Filderman as Corporate Conversations on Purpose features Sarah Downie, CEO of the Shared Value Project, as we explore the corporate purpose transformation process.
Please make contact if you’d like to arrange recorded conversations with leaders in your organisation.
Ep 1 - Ben Smithee
Purpose & Generational Success
We are thrilled to launch our first episode of Corporate Conversations on Purpose with Founder and CEO of the Smithee Group and expert in generational success, Ben Smithee.
Ben brings a lot of energy to the topic and this blog contains key points from our discussion. Please make contact if you’d like to arrange recorded conversations with leaders in your organisation.
Join our corporate conversations
A series of 30-min virtual conversations with people at the corporate purpose coalface.
Why this, why now?
Purpose is the new frontier for performance and competition in today’s business landscape, and failing to adapt is risking being left behind.
To navigate these choppy waters, the links between corporate purpose and profitability must be clear. Can they co-exist? The evidence says they can and they must.
No one has all the answers nor is there a single prescribed way to navigate the changing business environment, however our forums bring to light the decisions shaping the corporate purpose roadmap.
Curated in-house conversations?
There are times when you want to supercharge your people with new ideas – or get your messaging across in a professional way.
We work with companies to help them deliver events and content that aligns their purpose stories with their strategies, whether it is positioning for change or communicating work-in-progress.
What better than to hear it first hand in an expertly curated forum?