PRODUCT
Champion Announces Innovative Eco Future Reverse Weave with CiCLO® Technology
November 2023
On its continued mission to Champion a better tomorrow, this innovative collection kicks off the brand’s “Eco Future” project stream – a product pipeline that prioritizes environmental and community impact.
Champion announced its newest innovation: Eco Future Reverse Weave with CiCLO® technology, a patented and science-based solution that allows synthetic textiles to behave more like natural fibers when they enter the environment.
Over 60% of today’s textiles are made with plastic-based synthetic fibers like polyester and nylon, which remain indefinitely in the environment because they are not inherently biodegradable.
By incorporating CiCLO® technology, the Eco Future Reverse Weave reduces plastic textile fibers in the environment by giving polyester an eventual expiration date.
The collection also features dyes with ingredients derived from nature, including pomegranate, annatto fruit and terminalia chebula fruit. The new collection lets fans feel even better about purchasing their favorite hoodie knowing they can reduce microplastic pollution caused by the shedding of synthetic textiles.
“As we continue to innovate and evolve, Champion is dedicated to creating solutions through products that will ensure a better tomorrow for our planet and the people living on it,” said Vanessa LeFebvre, president – Global Activewear. “Through our partnership with CiCLO®, we aim to be a catalyst for positive change in the fashion industry, driving conscious choices, responsible actions and continuous improvements, while providing every Champion a canvas to live their true purpose.”
Jonathan Binder, director, brand marketing for Champion, echoes Vanessa’s enthusiasm for this innovative collection. “We are launching a prototype and building a blueprint for the future. That’s what Champion has always done. Innovation is part of our DNA. The storytelling and activation around this collection is reminding consumers of our heritage and bringing them on the journey with us toward a better tomorrow.”
The Eco Future Reverse Weave with CiCLO® includes crewnecks and joggers. The collection will be available in-store and on the Champion website beginning Dec. 6.
HanesBrands is working towards using 100% sustainable cotton and 100% recycled/biodegradable polyester in all products.