RAISING SUCCESSFUL PEOPLE

“Esther Wojcicki is a legendary educator and parent. Everyone has asked for her secrets to success — how she raised such talented and accomplished daughters, and how she helps so many students excel and succeed. As the father of four, my family and I have benefited from her friendship and wisdom. Finally, here it is: Wojcicki’s comprehensive parenting philosophy, told with her signature wit, for all the people who are needing her insight.”

— Gavin Newsom, Governor of California

“Parenting in our digital age is a brave new frontier, fraught for both parents and children. But as Esther Wojcicki—beloved teacher, parent, and writer whose work I’ve long admired—shows, modern parenting can be a joy instead of a constant struggle. Esther Wojcicki is leading a revolution not only in how we prepare our children to succeed, but how we nurture the health and well-being of parents across the world. How to Raise Successful People shows us how to be our best so our children can be their best”

— Arianna Huffington, Founder of Thive Global and Huffington Post

“As a teacher, Esther Wojcicki was brave enough to challenge conventional teaching, understanding that students need to be active participants in their own learning. As a parent, she innately understood how to foster responsibility, self-reliance, and fearless creativity in her daughters. Esther’s mix of practical wisdom and inspiration will be a prized resource for anyone raising the next generation to live with purpose and unlimited potential.”

— Laurene Powell Jobs, Founder of Emerson Collective

“Every industry is clamoring for more innovators, more creative leaders who can solve problems with intelligence and a strong sense of social responsibility. Esther Wojcicki knows exactly how to instill these values in our children. We need her insights now more than ever.”

— Marc Benioff, CEO of Salesforce, Bestselling author of Behind the Cloud

SUCCESSFUL PARENTING, CHANGE THE WORLD

Esther Wojcicki — “Woj” to her many friends and admirers — is famous for three things: 

• Teaching a high school class that has changed the lives of thousands of students

• Raising three daughters who have each become famously successful as, the CEO of YouTube, the Founder and CEO of 23andMe, and a top medical researcher

• Inspiring Silicon Valley legends like Steve Jobs

What do these three accomplishments have in common? They’re the result of TRICK, Woj’s secret to raising successful people: Trust, Respect, Independence, Collaboration, and Kindness. Simple lessons with radical results!

Woj’s methods are the opposite of helicopter parenting. As we face an epidemic of parental anxiety, Woj is here to say: relax. Talk to kids as if they are adults. Enable teenagers to pick projects that relate to their own passions and to the real world, and provide them with the independence to discover the steps to complete them. Above all, let your child lead, whilst remaining a guide on the side.

For more information on how to adopt TRICK in your classroom or with your own children, visit Tract, an online community where kids teach kids through multimedia. Esther co-founded Tract with her former student, which digitizes TRICK, helps kids develop 21st-century skills, and inspires kids to be creators of impact.