​Join Michael Saylor, Executive Chairman of Strategy (formerly MicroStrategy), as he discusses Bitcoin's transformative impact on corporate treasuries. Under his leadership, Strategy has amassed over 500K BTC, becoming the largest corporate holder of bitcoin globally. Saylor will share insights into how companies can incorporate Bitcoin in their balance sheets to address economic challenges and enhance shareholder value. 

In these five case study sessions, corporate leaders share why they adopted a Bitcoin strategy, how it aligned with their operating models, the challenges they faced, and the impact since making the switch. Get firsthand insights into how Bitcoin is reshaping treasury, risk management, and long-term corporate value across diverse industries.

Semler Scientific

Eric Semler, chairman of Semler Scientific, a company specializing in innovative diagnostic tools for chronic diseases, will discuss their journey of strategic adoption of Bitcoin as a primary treasury reserve asset.

Metaplanet

Simon Gerovich, CEO of Metaplanet Inc., Japan's first publicly traded Bitcoin treasury company, will share the company's strategy to adopt Bitcoin as its primary treasury reserve asset. This bold move positioned Metaplanet as the top-performing equity in the world in 2024.

MARA

Salman Khan, CFO of MARA Holdings, will discuss their strategic shift to a full Bitcoin HODL approach to become the second largest corporate holder of Bitcoin in the world.

KULR

Michael Mo, CEO of KULR Technology Group, a leading supplier of cooling technologies to the space industry, will discuss their bold Bitcoin Treasury Strategy, allocating up to 90% of surplus cash into Bitcoin.

Jetking

Siddharth Bharwani, CFO of Jetking Infotrain, a leading Indian IT training institute—will discuss their pioneering move as India's first public company to adopt Bitcoin as a treasury, inspiring other Indian businesses to explore Bitcoin as a treasury asset.

Bitcoin adoption is gaining speed across the corporate landscape. George Mekhail, Managing Director of Bitcoin for Corporations, reveals how industry leaders are driving adoption, what’s fueling the momentum, and how your company can gain first-mover advantage in this rapidly evolving landscape.

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The Ultimate Bitcoin and AI Celebration Under the Stars

Get ready for an electrifying evening as the sun sets over Orlando! Strategy World attendees are invited to the island terrace at the Signia Hilton, surrounded by Florida’s natural beauty. Enjoy great music, delicious food, and vibrant conversations about the future of technology with Bitcoin, AI, and BI at the forefront. Connect with thought leaders and innovators in a celebration of achievements in bitcoin, artificial, and business intelligence, and the new Strategy brand.

Hear about the dramatic shift in Bitcoin adoption in the last year across individuals, institutions, corporations, and nation states. Presented by Alex Leishman, CEO & CTO of River, a client-first financial institution dedicated to providing financial products and services to  harness the transformative possibilities of bitcoin.

Chris Kuiper, VP of Research at Fidelity Digital Assets, will present "The Investment Case for Bitcoin," highlighting Bitcoin's role as a macro asset and its potential as a hedge against economic challenges. 

Explore how leading custodians safeguard Bitcoin using advanced security measures like multi-signature wallets, multi-party computation, and cold storage. Understand the importance of regulatory compliance, audits, and insurance coverage in protecting digital assets. This session offers essential insights for institutions navigating Bitcoin custody complexities.

Explore how leading custodians safeguard Bitcoin using advanced security measures like multi-signature wallets, multi-party computation, and cold storage. Understand the importance of regulatory compliance, audits, and insurance coverage in protecting digital assets. This session offers essential insights for institutions navigating Bitcoin custody complexities.

Regulatory and legal frameworks are essential for any emerging asset class. Digital assets landscape is constantly evolving from regulatory, legal, and accounting standards. Stay at the top of emerging bitcoin legislation, and acceptance from governments  and regulatory authorities. 

Strategy is redefining corporate finance and traditional capital markets with its innovative approach to managing bitcoin treasury. Learn how companies on Bitcoin Standard measure success using key performance indicators (KPIs) like Bitcoin Yield and Bitcoin Gain. Understand how these metrics assess shareholder value and performance of treasury operations.

Javier Rodriguez-Alarcon, Head of Asset Management and Chief Commercial Officer at XBTO —a quantitative crypto investment firm — will share how corporate treasuries can benefit from Bitcoin volatility as an effective tool to accumulate BTC and simultaneously  produce income. Drawing from his extensive experience in quantitative investing at Goldman Sachs and Barclays Global Investors, Rodriguez-Alarcon will elaborate on the uses of derivative strategies in the context of Bitcoin.

Alexandre Laizet, CEO of The Blockchain Group—a Paris-based Bitcoin Treasury Company specializing in Data Intelligence, AI, and decentralized technology development—will share their journey as Europe's first Bitcoin Treasury Company, detailing their strategic acquisition of BTC and adoption of key performance indicators like 'BTC Yield' to enhance shareholder value.

​Join Michael Saylor, Executive Chairman, and Phong Le, CEO, in a fireside chat with the True North community to discuss the pivotal role of retail investors in public Bitcoin treasury companies. Explore how True North's success exemplifies grassroots support, driving corporate Bitcoin adoption and influencing market dynamics. This session offers insights into aligning corporate strategies with retail investor interests in the evolving digital assest landscape.

Sponsored by USI Insurance Services

Join us for an exclusive cocktail gathering at Bitcoin for Corporations. 

Engage with top-tier leaders and innovators, in a sophisticated environment designed for pioneering discussions on Bitcoin's corporate integration.