“ Aaron was my business partner (we were part owners and on the small Global Exec team running the business) at MullenLowe Profero for 9 years. Working with Aaron has been one of the greatest joys of my professional life. I have never seen anyone so relentlessly focussed on business success yet able to balance the dynamism this takes with genuine care and concern for his team and clients. He is relentlessly solutions focussed - a born problem solver - who knows this comes from being a great listener, building great teams and then being a decisive leader. People love working with Aaron - be it clients, new business prospects, staff or his fellow Exec team - he instinctively creates a great culture and makes everyone feel special, needed and heard. He is a great champion of diversity and a workplace that cares for and nurtures all of its talents. Importantly, Aaron is a genuine hybrid - he grew up in the creative industry - building a successful integrated offering; he moved in to digital transformation, also built a media and analytics offering, - and he did this because he understands the importance of the entire customer experience in building successful businesses and brands. He has done this at a global level (now overseeing a highly successful tech hub in China) and has a huge grasp of the logistical, technical and cultural sensitivities involved. Aaron has the knowledge and connections to win businesses and then build successful, scaleable full service solutions - fast. Finally, he is great company - he seems to know everybody in New York (and half the world), is always there if you have a problem and is a great person to have on your side. I would invest my money and partner with him again any time and anyone who choses to will be lucky indeed. ”
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Mary Wells Lawrence was before my time, though I had some mentors early in my career who worked with her — very talented people, and when they spoke…
Mary Wells Lawrence was before my time, though I had some mentors early in my career who worked with her — very talented people, and when they spoke…
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I can’t tell you how often people kindly come up to me and say, “American Eagle has an uncanny ability to identify the right collaborations at the…
I can’t tell you how often people kindly come up to me and say, “American Eagle has an uncanny ability to identify the right collaborations at the…
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Thanks to The Drum for highlighting our perspective on the value of experience in the agency business in their feature "Is it really survival of the…
Thanks to The Drum for highlighting our perspective on the value of experience in the agency business in their feature "Is it really survival of the…
Liked by Aaron Reitkopf
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By now you’ve probably read the May 1 article in Ad Age written by Ewan Larkin about the idustry’s latest dirty word… Take a minute to listen to my…
By now you’ve probably read the May 1 article in Ad Age written by Ewan Larkin about the idustry’s latest dirty word… Take a minute to listen to my…
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Incredible Dawn Day 2024. With leadership from across the portfolio.
Incredible Dawn Day 2024. With leadership from across the portfolio.
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Huge gratitude to Suzanne Powers for challenging and inspiring us as we embark on our next phase of growth in the US and…
Huge gratitude to Suzanne Powers for challenging and inspiring us as we embark on our next phase of growth in the US and…
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