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Alberta Cannabis Sales
Mar, 2025
Overview
Alberta's cannabis market has shown a steady growth trajectory, with a notable increase in both sales and unit growth over the past year. In March 2025, Alberta reported total cannabis sales of $80.25 million, a 10% month-over-month growth and a 4.6% year-over-year increase. The average item price slightly increased from $21.26 in February 2025 to $21.43 in March 2025. This consistent growth is supported by a robust increase in total units sold, which rose by 9.2% month-over-month and 6.6% year-over-year, indicating a healthy expansion in consumer demand.
Mar, 2025
Sales
Year Over Year
Growth
Market Comparison
When comparing Alberta's market to other provinces, it is evident that Alberta is performing well, particularly in the Pre-Roll category. For instance, British Columbia (BC) reported total sales of $72.14 million with a year-over-year growth of 15.9%, which is higher than Alberta's overall market growth. However, Alberta's Pre-Roll category growth outpaces BC's similar segments. Ontario, with the largest market size at $150.90 million, showed a slight decline year-over-year by -2.6%, contrasting with Alberta's positive growth trajectory. This indicates a unique market strength in Alberta, particularly in the Pre-Roll category, which may appeal to investors and businesses looking for growth opportunities.
Category Performance
The Pre-Roll category in Alberta has demonstrated exceptional performance, with total sales reaching approximately $26.83 million in March 2025, marking a significant 16.2% month-over-month sales growth and a 9.1% increase year-over-year. This category's robust performance is further highlighted by its diverse segment offerings. Notably, the "Connoisseur / Infused" segment leads with sales of $11.03 million, followed by "Hybrid - Single Strain" at $9.49 million. The "Sativa - Single Strain" and "Indica - Single Strain" segments also show promising growth, with sales of $2.35 million and $2.50 million, respectively.
| Segment | Average Item Price (March 2025) | Total Sales (March 2025, $M) | MoM Sales Growth | YoY Sales Growth |
|---|---|---|---|---|
| Connoisseur / Infused | $25.91 | 11.03 | 16.1% | 10.7% |
| Hybrid - Single Strain | $16.90 | 9.49 | 16.1% | 9.2% |
| Sativa - Single Strain | $11.76 | 2.35 | 21.4% | 1.0% |
| Indica - Single Strain | $15.26 | 2.50 | 12.9% | 4.9% |
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