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The China culinary tourism market accumulated a net worth of US$ 5.4 billion in 2022, and it is anticipated that it will reach a market value of US$ 24.65 billion by 2033, growing at a CAGR of 14.8%. The market for tourism is expanding, which may be linked to a rising number of food bloggers and traveler interest.
Chinese cuisine is known for its delectable cuisine, variety of dishes, and distinctive tastes. Chinese cuisine has developed its unique culture over thousands of years of growth and cultivation. Chinese cuisine is an illustration of the balance and harmony of nature since Chinese culinary culture is based on ancient Chinese philosophy. Modern Chinese cuisine, which draws inspiration from Chinese philosophy, strives to maintain peoples' health as much as possible in addition to satisfying gourmet appetites. The authenticity of the Chinese cuisine have been drawing the attention of the global consumers towards the China culinary tourism market.
Food blogging has also been one of the prominent reasons behind the growth of this market. Various food bloggers have been promoting the food tours across various regions of China like Lanzhou, Beijing, Xi’an, Shanghai and Chengdu. Different kinds of culinary activities are being offered by the various tourism companies. A few examples are:
Report Attribute | Details |
---|---|
Estimated Market Value (2022) | US$ 5.4 billion |
Expected Market Value (2023) | US$ 6.20 billion |
Projected Forecast Value (2033) | US$ 24.65 billion |
Anticipated Growth Rate (2023 to 2033) | 1 4.8% CAGR |
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The demand for China’s culinary tourism is projected to increase at a CAGR of over 14% during the forecast period between 2023 and 2033, reaching a total of US$ 4,782 million in 2018, according to a report from Future Market Insights (FMI). From 2018 to 2022, sales witnessed significant growth in the global China culinary tourism market, registering a CAGR of 9.1%.
The cuisine is an integral aspect that represents the culture of the country and plays a critical role in shaping the tourism quotient of the place. China's tourism sector is predicted to grow significantly due to its distinctive environment and rich cultural legacy. The practice of creating, appreciating, or indulging in excellent cuisine is one of the many elements that influence culinary tourism in China.
The value of the China food sector has increased. In the case of culinary travel, tourists stop at various places to sample a wide range of foods and drinks that are native to the country’s population. It is projected that the culinary tourism sector in China will grow as more food enthusiasts travel to experience new food cultures, cuisines, and drinks.
Multifaceted Regional Cuisine is Stealing the Show
China's beautiful environment helps fuel the nation's booming tourist industry. Travelers nowadays select locations for their vacation based on local cuisine. China offers a vast selection of cuisines for visitors.
China's tourist industry has made it possible for visitors to independently explore the country's cuisine. The tourism industry might help many unemployed locals find opportunities and raise awareness of Chinese culinary traditions across the globe by promoting culinary tourism in China.
Online Food Blogging is Fueling the Popularity of Chinese Cuisine
The internet has advanced quickly in recent years and is being utilized as a powerful tool for advertising and marketing, especially in the travel and hospitality sectors. In a way that is distinct from traditional media, the Internet offers information representation, collaboration, communication, interaction, and commerce.
A successful website can draw users, hold their attention, improve engagement, guarantee their return, learn about each user's preferences, and then communicate that knowledge back to the users to deliver tailored interactions and experiences.
The internet has had a significant impact on the culinary tourism sector in China as various food bloggers are promoting the cuisine on social media platforms such as Facebook, Instagram, and video sharing platform YouTube. This plays a critical role in the development of the China culinary tourism market.
Cooking Classes are the Most Popular Activity Among Chinese Food Enthusiasts
In 2022, the cooking classes segment acquired a market share of 43.8%. China's culinary tourism market offers a variety of activities, such as cooking classes, restaurants, food festivals, and culinary competitions. Travelers choose to take culinary lessons to learn how to make delectable Chinese dishes such as dim sum, traditional noodles, hot-pot cooking, and street food.
These lessons last between two and two and a half hours. They occasionally take place at the hosts' homes, when the hosts prepare meals from scratch using items they get at the neighborhood market.
Online Bookings for China are Being Preferred by Travel Enthusiasts
In 2022, the online booking segment registered a global market share above 32%. Bookings for a Chinese food tour can be made through phone calls, online websites, or in person. The online mode is the most popular booking channel. Bookings cannot be made on the spot due to the popularity of China’s culinary tourism and long waiting hours.
Tourists can benefit from fantastic offers, discounts, and comprehensive information about the tour by making online reservations. The online reservations channel has gained popularity because it allows for cashless transactions, which was a crucial practice during the COVID-19 pandemic.
The Influx of International Tourists in China Will Remain High
In 2022, the segment of international tourists gained traction with a market share of 27%. International tourists are showing great interest in China’s culinary tourism experience and the government is also taking initiatives to improve the infrastructure to provide a better experience to travelers. International vacationers are individuals who are extra inquisitive about getting to know the nuances of Chinese cuisine.
China Culinary Tourism Market:
Attributes | China Culinary Tourism Market |
---|---|
CAGR (2023 to 2033) | 14.8% |
Market Value 2023 | US$ 6.20 billion |
Growth Factor | The expansion of the gambling business, rising consumer disposable income, and an increase in travel and tourism are the primary factors driving the demand for China culinary tourism markets globally. market expansion. |
Future Opportunities | The industry has expanded significantly in recent years, particularly in emerging markets like Asia-Pacific, that has emerged as a key hub for China culinary tourism markets. |
Market trends | The market is anticipated to profit from the rising acceptance of online gambling as well as the ongoing growth of the gaming sector in developing nations. |
China Medical Tourism Market:
Attributes | China Medical Tourism Market |
---|---|
CAGR (2023 to 2033) | 16% |
Market Value 2023 | US$ 8.9 billion |
Growth Factor | High adoption of technologically advanced medical equipment in the healthcare sector is augmenting growth. |
Future Opportunities | The emergence of telehealth services and the incorporation of connective technologies such as artificial intelligence (AI) and big data are creating opportunities for growth. |
Market trends | The advantageous exchange rates for currencies for the visiting medical travelers from developed nations make the cost of receiving various treatments fairly inexpensive, creating a wealth of chances for the major participants in the China medical tourism business. |
China Outbound Travel Market:
Attributes | China Outbound Travel Market |
---|---|
CAGR (2023 to 2033) | 14.1% |
Market Value 2023 | US$ 184.3 billion |
Growth Factor | Convenient Visa policies, the emergence of experience-based travel companies, along with international connectivity will drive the market. |
Future Opportunities | Rising preference for luxury hotels and restaurants among travelers is will create a conducive environment for restaurateur hoteliers in China. |
Market trends | Chinese visitors are most happy with the air quality as well as natural environment, especially in cities when it comes to outbound tourism infrastructure. |
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Travelers in China are Keen on Street Food Tourism
Chinese food, curries, and other dishes with diverse spice characteristics and flavor notes are recognized as works of art. Chinese food is popular across many countries as it embodies distinctive flavors and strong spices notes. The desire to learn more about China's culture and customs is another important factor that is boosting sales in the country’s culinary tourism market.
Travelers get to explore different regional foods and cuisines and understand the local culture through culinary tourism. Food is considered one of six foundations of tourism alongside travel, transportation, lodging, entertainment, and shopping, which cannot be unnoticed. The Chinese government has issued various policies to support gastronomy tourism and promote the regional food culture in the context of tourism for visitors and travelers.
Leading players in the China culinary tourism market are specializing in enhancing their services by offering discounts, new excursion places, and applications to provide a memorable experience to international tourists.
Travel agencies are partnering up with homegrown chefs and local bars and eateries to offer unique experiences as the culinary sector in China is witnessing many entrants. They are also offering cab rental services, online booking platforms, and location-specific experiences that enable travelers to enjoy a holistic culinary experience at the most remote locations as well.
The key players in this market include:
Some of the products being launched by the key players are:
Report Attribute | Details |
---|---|
Growth Rate | CAGR of 14.8% from 2022 to 2032 |
Market Value in 2023 | US$ 6.20 billion |
Market Value in 2033 | US$ 24.65 billion |
Base Year for Estimation | 2022 |
Historical Data | 2018 to 2022 |
Forecast Period | 2023 to 2033 |
Quantitative Units | USD billion for value |
Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
Segments Covered |
|
Key Companies Profiled |
|
Customization & Pricing | Available on Request |
China's market is booming across the country, with major culinary destinations like Beijing, Shanghai, Chengdu, and Guangzhou among them.
Due to China's extensive culinary legacy, rising domestic and international travel, and rising demand for distinctive gourmet experiences, the sector has a significant growth potential.
One of the most popular categories is street food tours, which give visitors a real flavor of China's many regional cuisines.
Culinary tourism promotes cross-cultural interaction by enabling visitors to learn about China's history, customs, and social structure through its numerous food options.
In order to appeal to eco- and health-conscious passengers, the market is undergoing a shift toward sustainable sourcing of foods, organic and healthier menu alternatives, and an emphasis on eliminating food waste.
1. Executive Summary 1.1. China Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 3.7. Regional Parent Market Outlook 4. Market Analysis 2018 to 2022 and Forecast, 2018 to 2033 4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) Projections, 2018 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Market Analysis 2018 to 2022 and Forecast 2018 to 2033, By Activity Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) Analysis By Activity Type, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Activity Type, 2018 to 2033 5.3.1. Culinary Trials 5.3.2. Cooking Classes 5.3.3. Restaurants 5.3.4. Food Festivals 5.3.5. Others 5.4. Y-o-Y Growth Trend Analysis By Activity Type, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Activity Type, 2018 to 2033 6. Market Analysis 2018 to 2022 and Forecast 2018 to 2033, By Booking Channel 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) Analysis By Booking Channel, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Booking Channel, 2018 to 2033 6.3.1. Phone Booking 6.3.2. Online Booking 6.3.3. In-Person Booking 6.4. Y-o-Y Growth Trend Analysis By Booking Channel, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Booking Channel, 2018 to 2033 7. Market Analysis 2018 to 2022 and Forecast 2018 to 2033, By Tourist Type 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) Analysis By Tourist Type , 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Tourist Type , 2018 to 2033 7.3.1. Domestic 7.3.2. International 7.4. Y-o-Y Growth Trend Analysis By Tourist Type , 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Tourist Type , 2018 to 2033 8. Market Analysis 2018 to 2022 and Forecast 2018 to 2033, By Tour Type 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) Analysis By Tour Type, 2018 to 2022 8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Tour Type, 2018 to 2033 8.3.1. Independent Traveler 8.3.2. Package Traveler 8.3.3. Tour Group 8.4. Y-o-Y Growth Trend Analysis By Tour Type, 2018 to 2022 8.5. Absolute $ Opportunity Analysis By Tour Type, 2018 to 2033 9. Market Analysis 2018 to 2022 and Forecast 2018 to 2033, By Consumer Orientation 9.1. Introduction / Key Findings 9.2. Historical Market Size Value (US$ Million) Analysis By Consumer Orientation, 2018 to 2022 9.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Consumer Orientation, 2018 to 2033 9.3.1. Men 9.3.2. Women 9.4. Y-o-Y Growth Trend Analysis By Consumer Orientation, 2018 to 2022 9.5. Absolute $ Opportunity Analysis By Consumer Orientation, 2018 to 2033 10. Market Analysis 2018 to 2022 and Forecast 2018 to 2033, By Age Group 10.1. Introduction / Key Findings 10.2. Historical Market Size Value (US$ Million) Analysis By Age Group, 2018 to 2022 10.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Age Group, 2018 to 2033 10.3.1. 15-25 Years 10.3.2. 26-35 Years 10.3.3. 36-45 Years 10.3.4. 46-55 Years 10.3.5. 66-75 Years 10.4. Y-o-Y Growth Trend Analysis By Age Group, 2018 to 2022 10.5. Absolute $ Opportunity Analysis By Age Group, 2018 to 2033 11. Key Countries Culinary Tourism Market Analysis 11.1. China 11.1.1. Pricing Analysis 11.1.2. Market Share Analysis, 2022 11.1.2.1. By Activity Type 11.1.2.2. By Booking Channel 11.1.2.3. By Tourist Type 11.1.2.4. By Tour Type 11.1.2.5. By Consumer Orientation 11.1.2.6. By Age Group 12. Market Structure Analysis 12.1. Competition Dashboard 12.2. Competition Benchmarking 12.3. Market Share Analysis of Top Players 12.3.1. By Activity Type 12.3.2. By Booking Channel 12.3.3. By Tourist Type 12.3.4. By Tour Type 12.3.5. By Consumer Orientation 12.3.6. By Age Group 13. Competition Analysis 13.1. Competition Deep Dive 13.1.1. Hello Hong Kong: Private & Small Group Tours 13.1.1.1. Overview 13.1.1.2. Product Portfolio 13.1.1.3. Profitability by Market Segments 13.1.1.4. Sales Footprint 13.1.1.5. Strategy Overview 13.1.1.5.1. Marketing Strategy 13.1.2. Lost Plate Beijing Food Tours 13.1.2.1. Overview 13.1.2.2. Product Portfolio 13.1.2.3. Profitability by Market Segments 13.1.2.4. Sales Footprint 13.1.2.5. Strategy Overview 13.1.2.5.1. Marketing Strategy 13.1.3. UnTour Shanghai Food Tours 13.1.3.1. Overview 13.1.3.2. Product Portfolio 13.1.3.3. Profitability by Market Segments 13.1.3.4. Sales Footprint 13.1.3.5. Strategy Overview 13.1.3.5.1. Marketing Strategy 13.1.4. Lost Plate Xian Food Tours 13.1.4.1. Overview 13.1.4.2. Product Portfolio 13.1.4.3. Profitability by Market Segments 13.1.4.4. Sales Footprint 13.1.4.5. Strategy Overview 13.1.4.5.1. Marketing Strategy 13.1.5. UnTour Beijing Food Tours 13.1.5.1. Overview 13.1.5.2. Product Portfolio 13.1.5.3. Profitability by Market Segments 13.1.5.4. Sales Footprint 13.1.5.5. Strategy Overview 13.1.5.5.1. Marketing Strategy 13.1.6. UnTour Shanghai Food Tours 13.1.6.1. Overview 13.1.6.2. Product Portfolio 13.1.6.3. Profitability by Market Segments 13.1.6.4. Sales Footprint 13.1.6.5. Strategy Overview 13.1.6.5.1. Marketing Strategy 13.1.7. Lost Plate Shanghai Food Tour 13.1.7.1. Overview 13.1.7.2. Product Portfolio 13.1.7.3. Profitability by Market Segments 13.1.7.4. Sales Footprint 13.1.7.5. Strategy Overview 13.1.7.5.1. Marketing Strategy 13.1.8. Discover Beijing Tours 13.1.8.1. Overview 13.1.8.2. Product Portfolio 13.1.8.3. Profitability by Market Segments 13.1.8.4. Sales Footprint 13.1.8.5. Strategy Overview 13.1.8.5.1. Marketing Strategy 13.1.9. Sunny Tours Shanghai 13.1.9.1. Overview 13.1.9.2. Product Portfolio 13.1.9.3. Profitability by Market Segments 13.1.9.4. Sales Footprint 13.1.9.5. Strategy Overview 13.1.9.5.1. Marketing Strategy 13.1.10. Withlocals 13.1.10.1. Overview 13.1.10.2. Product Portfolio 13.1.10.3. Profitability by Market Segments 13.1.10.4. Sales Footprint 13.1.10.5. Strategy Overview 13.1.10.5.1. Marketing Strategy 13.1.11. Dong Dong Tour 13.1.11.1. Overview 13.1.11.2. Product Portfolio 13.1.11.3. Profitability by Market Segments 13.1.11.4. Sales Footprint 13.1.11.5. Strategy Overview 13.1.11.5.1. Marketing Strategy 13.1.12. Catherine Lu Tours 13.1.12.1. Overview 13.1.12.2. Product Portfolio 13.1.12.3. Profitability by Market Segments 13.1.12.4. Sales Footprint 13.1.12.5. Strategy Overview 13.1.12.5.1. Marketing Strategy 13.1.13. Janvi Tours - Guangzhou Off the Beaten Path 13.1.13.1. Overview 13.1.13.2. Product Portfolio 13.1.13.3. Profitability by Market Segments 13.1.13.4. Sales Footprint 13.1.13.5. Strategy Overview 13.1.13.5.1. Marketing Strategy 13.1.14. Catherine Lu Tours Xi'an 13.1.14.1. Overview 13.1.14.2. Product Portfolio 13.1.14.3. Profitability by Market Segments 13.1.14.4. Sales Footprint 13.1.14.5. Strategy Overview 13.1.14.5.1. Marketing Strategy 13.1.15. Amazing Shanghai Trip 13.1.15.1. Overview 13.1.15.2. Product Portfolio 13.1.15.3. Profitability by Market Segments 13.1.15.4. Sales Footprint 13.1.15.5. Strategy Overview 13.1.15.5.1. Marketing Strategy 13.1.16. Lily's Private Tours 13.1.16.1. Overview 13.1.16.2. Product Portfolio 13.1.16.3. Profitability by Market Segments 13.1.16.4. Sales Footprint 13.1.16.5. Strategy Overview 13.1.16.5.1. Marketing Strategy 14. Assumptions & Acronyms Used 15. Research Methodology
Table 1: Market Value (US$ Million) Forecast by Activity Type, 2018 to 2033 Table 2: Market Value (US$ Million) Forecast by Booking Channel, 2018 to 2033 Table 3: Market Value (US$ Million) Forecast by Tourist Type , 2018 to 2033 Table 4: Market Value (US$ Million) Forecast by Tour Type, 2018 to 2033 Table 5: Market Value (US$ Million) Forecast by Consumer Orientation, 2018 to 2033 Table 6: Market Value (US$ Million) Forecast by Age Group, 2018 to 2033
Figure 1: Market Value (US$ Million) by Activity Type, 2018 to 2033 Figure 2: Market Value (US$ Million) by Booking Channel, 2018 to 2033 Figure 3: Market Value (US$ Million) by Tourist Type , 2018 to 2033 Figure 4: Market Value (US$ Million) by Tour Type, 2018 to 2033 Figure 5: Market Value (US$ Million) by Consumer Orientation, 2018 to 2033 Figure 6: Market Value (US$ Million) by Age Group, 2018 to 2033 Figure 7: Market Value (US$ Million) Analysis by Activity Type, 2018 to 2033 Figure 8: Market Value Share (%) and BPS Analysis by Activity Type, 2018 to 2033 Figure 9: Market Y-o-Y Growth (%) Projections by Activity Type, 2018 to 2033 Figure 10: Market Value (US$ Million) Analysis by Booking Channel, 2018 to 2033 Figure 11: Market Value Share (%) and BPS Analysis by Booking Channel, 2018 to 2033 Figure 12: Market Y-o-Y Growth (%) Projections by Booking Channel, 2018 to 2033 Figure 13: Market Value (US$ Million) Analysis by Tourist Type , 2018 to 2033 Figure 14: Market Value Share (%) and BPS Analysis by Tourist Type , 2018 to 2033 Figure 15: Market Y-o-Y Growth (%) Projections by Tourist Type , 2018 to 2033 Figure 16: Market Value (US$ Million) Analysis by Tour Type, 2018 to 2033 Figure 17: Market Value Share (%) and BPS Analysis by Tour Type, 2018 to 2033 Figure 18: Market Y-o-Y Growth (%) Projections by Tour Type, 2018 to 2033 Figure 19: Market Value (US$ Million) Analysis by Consumer Orientation, 2018 to 2033 Figure 20: Market Value Share (%) and BPS Analysis by Consumer Orientation, 2018 to 2033 Figure 21: Market Y-o-Y Growth (%) Projections by Consumer Orientation, 2018 to 2033 Figure 22: Market Value (US$ Million) Analysis by Age Group, 2018 to 2033 Figure 23: Market Value Share (%) and BPS Analysis by Age Group, 2018 to 2033 Figure 24: Market Y-o-Y Growth (%) Projections by Age Group, 2018 to 2033 Figure 25: Market Attractiveness by Activity Type, 2018 to 2033 Figure 26: Market Attractiveness by Booking Channel, 2018 to 2033 Figure 27: Market Attractiveness by Tourist Type , 2018 to 2033 Figure 28: Market Attractiveness by Tour Type, 2018 to 2033 Figure 29: Market Attractiveness by Consumer Orientation, 2018 to 2033 Figure 30: Market Attractiveness by Age Group, 2018 to 2033
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Published : October 2022
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