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Why are so many brand stories struggling to land this year? Our team dug into Q1 media trends—and the results speak for themselves. If you’re seeing less coverage, here’s what’s behind the shift and what PR teams can do about it. 👇

This month, Angela Dwyer unpacks key developments at the intersection of public health leadership, regulatory shakeups, and international trade tensions. March’s top stories reveal how politics and policy continue to shape the healthcare landscape. 1️⃣ CDC Nomination Withdrawn – The White House pulls Dr. Dave Weldon’s nomination just before the confirmation hearing amid backlash over his vaccine views and limited Senate support. 2️⃣ FDA’s Top Lawyer Resigns – Hilary Perkins steps down after just two days, following heated criticism over her past positions on abortion and vaccine mandates. 3️⃣ China Bans Illumina Sequencers – In response to new U.S. tariffs, China blocks Illumina’s gene sequencer imports, raising questions about trade policy, innovation, and global market access. #HealthcareNews #Pharma #RegulatoryAffairs #PublicHealth #Fullintel #MediaMonitoring #PharmaNews

🚨 Trade wars. Tariffs. Tumultuous headlines. When global dynamics shift fast, PR teams are often the ones holding the line—tasked with keeping stakeholders informed, calm, and confident. But how do you do that when the news (and public sentiment) changes by the hour? In our latest blog, Fullintel’s own Jim Donnelly chats with Bradley Akubuiro, Partner at Bully Pulpit International and former spokesperson for Boeing, about how comms teams can stay sharp during uncertain times. They cover everything from: ✅ Building clarity in the face of chaos ✅ Why “playing it safe” in messaging can backfire ✅ And how PR needs a seat at the table—especially when the stakes are high It’s thoughtful, timely advice from someone who’s been through it. 📖 Read the full blog below! And if you’re looking for help keeping tabs on the next trade headline (or anything else that could affect your brand), Fullintel’s here for that too. #PRInsights #MediaMonitoring #CrisisComms #TradeWar #ExecutiveComms #Fullintel

🥚 From a breakfast staple to a media headline—who would've thought eggs could cause such a scramble? What began as a simple supply issue has morphed into a full-blown media moment—complete with memes, surging prices, regulatory probes, and fast-food surcharges. This isn't just about what’s missing from your morning omelet. It’s about how media narratives evolve—and how they can impact everything from consumer trust to business operations. In this piece, Saraniya S explores: 1) How different industries (from baked goods to beverages) are affected 2) How media framing shapes public perception 3) What brands can learn about staying proactive and responsive during unexpected crises At Fullintel, we help brands track these media narratives in real time—because in today’s world, even a cracked egg can lead to a PR scramble. Read the full blog here: https://lnkd.in/g9Ucheu4 Let us know how your industry has been impacted—or if you’ve noticed the price of your favorite breakfast sandwich go up lately! #MediaMonitoring #CrisisComms #FoodIndustry #EggShortage #Fullintel #USEggCrisis #EggPrices

When a fictional company like Lumon Industries builds a stronger brand presence than some real-world corporations, PR pros take notes. Apple TV+ turned Severance into a viral marketing phenomenon—leveraging immersive storytelling, social media world-building, and experiential campaigns to engage audiences like never before. Angus Nguyen's latest blog dives into what this means for PR, media measurement, and brand strategy. Read more: 👉 https://lnkd.in/gcaPsyyk

🚨 Forced Platform Migration? Read This First! 🚨 Media monitoring is critical for PR and communications teams, but what happens when your provider forces you to switch platforms? Lost data, disrupted workflows, a steep learning curve, and overwhelmed support teams—it’s a frustrating and costly process. Jim Donnelly breaks down the five biggest challenges of forced platform migrations in our latest blog—and how to navigate them like a pro. 🔹 Avoiding data gaps and historical data loss 🔹 Overcoming a steep UI learning curve 🔹 Managing search disruptions (Boolean vs. semantic search!) 🔹 Rebuilding workflows, templates, and processes 🔹 Dealing with overwhelmed customer support teams 💡 The best solution? A platform that doesn’t force you to migrate in the first place. Fullintel Hub was built to evolve without disruptive migrations. If you’re facing a forced switch, now is the time to rethink your media monitoring provider. Read the full guide below! #MediaMonitoring #PR #Comms #PlatformMigration #Fullintel

🎬 The Oscars: A Masterclass in Media Trends, Year After Year Every Academy Awards night isn’t just about the winners—it’s a real-time case study in media engagement. From the pre-event buzz and industry predictions to the post-show reactions that dominate headlines, the Oscars offer a fascinating look at how media narratives evolve. This year, Anora’s historic sweep, Conan O’Brien’s hosting debut, and the social media frenzy around surprise wins once again highlighted how public sentiment shifts from anticipation to aftermath. 💡 Event monitoring isn’t just about tracking headlines—it’s about understanding the bigger picture. What can brands, PR teams, and industry leaders learn from the way media and audiences interact with Hollywood’s biggest night? Read the full blog below! 👇 #Oscars2025 #MediaTrends #AudienceEngagement #PRInsights #EventMonitoring

🔍 February’s Biggest Healthcare Headlines: Leadership Shifts, Government Overhauls, and the Future of Public Health This month, the healthcare landscape saw major shakeups—from RFK Jr.’s confirmation as U.S. Health Secretary to Trump and Musk’s push to shut down USAID and Musk’s new Department of Government Efficiency (DOGE) targeting Medicare for an overhaul. 💡 These developments are fueling intense media conversations, with international aid, vaccine policy, and government efficiency dominating the discourse. How are these changes impacting global health programs, public sentiment, and policymaking? The Fullintel Hub provides in-depth media analysis and real-time insights into these critical shifts—ensuring stakeholders stay ahead of the narrative. 📢 Get the full breakdown below! https://lnkd.in/ei3sMAjp #HealthcareNews #MediaIntelligence #PharmaTrends #PublicHealth #Fullintel

This month, Angela Dwyer, Fullintel’s Head of Insights, breaks down the most talked-about developments in healthcare and government policy. February’s media landscape saw major shifts, sparking widespread discussions on leadership changes, government efficiency, and the future of public health. 1. Trump and Musk call for the closure of the U.S. Agency for International Development (USAID) operations 2. Robert F. Kennedy Jr. takes charge of Health and Human Services (HHS) amid controversy 3. Elon Musk’s Department of Government Efficiency (DOGE) targets the Medicare Agency for an efficiency overhaul As government actions reshape the healthcare landscape, Fullintel’s expert insights keep you ahead of the conversation. What are your thoughts on these changes? Let’s discuss in the comments! #PharmaInsights #Fullintel #HealthcareInnovation #PharmaceuticalInnovation #HealthcareTrends #MedicalBreakthroughs #PharmaNews #PharmaUpdates #HealthNews

Media Clippings at 4 AM: A PR Rite of Passage Every seasoned PR pro knows the drill. At some point in your career—maybe as an intern, maybe as the newest hire—you were the media monitoring person. And if you weren’t? Someone on your team definitely was. It’s a story as old as PR itself: ⏰ 4:00 AM – The alarm blares. Half-awake, the first thought isn’t “good morning”—it’s “did I miss anything?” 💻 4:30 AM – Coffee in hand, it’s time to open what feels like 127 tabs. News alerts, press clippings, social media mentions—everywhere, all at once. 📊 5:45 AM – The deep dive begins. Sentiment needs to be analyzed, paywalls need bypassing, and someone will ask for an obscure article from a site that hasn’t updated its UX since 2008. 📢 6:30 AM – Twitter (sorry, X), TikTok, LinkedIn. Tracking down an organic crisis in real time before it blows up. 📩 7:45 AM – The report is done! … Until the client requests “just one more” clip. 😃 9:00 AM – The rest of the team logs in, refreshed. The media monitoring person? Running on caffeine and pure willpower. Ask anyone who’s been there: media monitoring is essential, but it’s also relentless. PR firms know this. Agencies know this. And that’s exactly why so many look to streamline or outsource the process—because there are better ways to keep up with the never-ending news cycle. A Smarter Way to Monitor the Media At Fullintel, we’ve worked with agencies who’ve lived this reality. We’ve built our media monitoring services to take on the 4 AM chaos—so your team doesn’t have to. 🌎 Global media tracking, done for you ⚡ AI + human expertise for accuracy 📊 Real-time alerts & beautifully formatted reports ⏳ No more all-nighters, no more guesswork PR doesn’t slow down. But how you manage media monitoring can change. Ready to take back your mornings? Let’s talk. #MediaMonitoring #PRLife #PRPros #PublicRelations #PRStrategy #MediaIntelligence #CrisisMonitoring #PRAnalytics #AgencyLife #MarketingAgency #WorkHardPlayHard #Teamwork #DigitalMarketing #SocialMediaTrends #TrendingNow #AIinPR #CommsStrategy #ReputationManagement #CorporateCommunications #CrisisComms