Exciting Insights Alert! 🚀 In a world where technology constantly pushes boundaries, the realm of influencer marketing has taken a futuristic turn with the rise of Virtual Influencers! 🤖 Check out our latest blog, "Why Your Next Spokesperson May Not Be Human: Examining the Weird, Wild World of Virtual Influencers" by Jim Donnelly. There's a whole new fascinating universe of digital personas, powered by AI and CGI. Some questions the blog answers: 🔍 What exactly are Virtual Influencers? 📈How popular are they? (Hint: More than you might think!) 🤔 How do they work and who's behind them? 💡 The benefits and potential downsides for businesses considering this innovative marketing approach. Whether you're intrigued by their potential or cautious about their implications, this blog offers valuable insights into a rapidly evolving landscape. And if you're curious about leveraging influencer intelligence to elevate your brand, don't miss out on a demo with Fullintel! Our expert reports keep you ahead of the curve in understanding key influencers and industry trends. Read the full blog below! #InfluencerMarketing #VirtualInfluencers #AI #MarketingTrends ✨📊
Fullintel
Public Relations and Communications Services
Cambridge, MA 1,931 followers
Our analysts do the heavy lifting, so you don't have to.
About us
Fullintel offers a unique combination of talent, tools and technology for PR professionals looking for media monitoring and PR analysis services. We’re not just an app with canned reports – we tailor custom experiences for each client. Our reports feature understandable analysis our clients seek for continuous improvement, and are delivered with the accuracy, speed, relevancy and intuition that only trained industry analysts could provide.
- Website
-
https://www.fullintel.com/
External link for Fullintel
- Industry
- Public Relations and Communications Services
- Company size
- 201-500 employees
- Headquarters
- Cambridge, MA
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Business Intelligence, Curated Content, Media Monitoring, Competitive Analysis, and Media Intelligence
Locations
-
Primary
Get directions
1 Broadway, #CIC
Cambridge, MA 02142 , US
Employees at Fullintel
Updates
-
Well said, Mr. President! 💪 #AnvilAwards #PRSAAnvilAwards
President at Fullintel, helping Fortune 1000 companies optimize their global media monitoring and executive reporting.
We won an Anvil Award!! 🏆 Yesterday, at the Public Relations Society of America (PRSA) Anvil Awards ceremony, we took home the Anvil for: Best Solution Provider/Vendor - Analytics I am so fiercely proud of our team for all that we have achieved. Sam (Sun Jae) Lee, Angela Dwyer, and Eswari Vasudevan - your passion and dedication to our craft is inspiring, and I appreciate you and our whole team so much. Thank you to Johnson & Johnson Innovative Medicine for your collaboration and trusting us to provide you with insightful metrics and data. Thank you Michael Lynch and Rose McBride for sharing this special moment with us. Look at our beautiful team! #PRSAAnvils #PRSA #PR #PRAwards #Award #Fullintel #MediaMonitoring #Analytics
-
-
In the April 2024 edition of "Pharma Industry Insights," Angela Dwyer presents a comprehensive overview of pivotal trends and developments shaping the pharmaceutical landscape. This month’s key highlights include: - UnitedHealth Overcomes $872M Cyberattack Fallout, Drawing High Volume and Social Buzz - Public Shows Strong Interest in Synchron’s Brain Implant, Competing with Neuralink - Google Unveils AI Health Coach for Fitbit, Revolutionizing Personal Fitness #mediamonitoring #pharmaceuticals #pharmanews
Top Pharma News in April 2024
Fullintel on LinkedIn
-
Have you seen the Fallout AI Filter trending on socials? At the heart of this viral sensation lies the ability to turn your ‘regular’ selfies into badass Fallout characters, giving them that gritty, post-apocalyptic vibe. With just a few taps, you’re suddenly rocking gas masks, and rugged gear, and chilling in irradiated landscapes like a true wasteland wanderer. It’s like stepping into your own alternate reality, and folks are loving it! Check out the full blog by Angus Nguyen below 👇 #AmazonPrime #Fallout #AIFilter #TrendingFilters #ViralTrends
Trending AI Filters - Rendering Reality into the Fallout Universe
https://fullintel.com
-
It’s such an honor to work with such incredible partners like PRSA Tri-State District and Brandi Boatner! It’s truly a blessing to have Angela Dwyer not only leading our team but also our peers in industry forward research and strategic measurement in the Comms & PR space. 🙏🏼 #PR #PRSA #PRSATriState #PRConference
💦PRSA Tri-state conference in NYC kicked off with a splash as Brandi Boatner compared working in PR right now to white water rafting with a changing media landscape and increase in crises with misinformation and disinformation. I had the opportunity to moderate a panel on trust and reputation with Toni-Anne Blake, MA, APR, Deidrea Miller, Emily Killion and Chanel Caraway, MA. We discussed creating a proactive approach to building reputation, rebuilding after a crisis, and using authentic and trusted employee voices! Sukhi Sahni, comms leader at Wells Fargo and a fellow IPR measurement commissioner, shared meaningful insights around owning who you are, being a business leader and embracing diversity of thought and experiences. She offered three takeaways: 1) focus on what you can control 2) lead with kindness and 3) be a student of modern storytelling....and that PR is more than a press release. Even though we are excited about AI and it has a place in communications, I appreciated Matthew Doering recognizing that effectively responding to and mitigating crisis requires the human, emphasizing a human-first approach. Some takeaways from the "meet the media" session include: 1) provide a story with a character not just numbers 2) understand how a media organization makes money 3) consider the different forms of media and what a journalist might need (for example, sending video when pitching broadcast) and 4) share authentic voices for the media (no one wants to hear a canned message from the CEO). I aligned with Nicole Goodkind's response to how she consumes her news, "It's all about newsletters--like Axios, Politico and 5 Things." The beauty and fashion panelists confirmed the niche elements of the changing media landscape with the importance of influencers and newsletters. Savannah Engel talked about the shift from traditional media consumption. So where are readers turning? "They are reading newsletters again...like Substack." (Another confirmation of my hypothesis!) And to wrap up my post, a powerful quote from Dana Paolucci about one of the most trusted type of voices: "Don't underestimate the power and value of the every day consumer. Anyone can be an influencer today." Thank you for joining me, McKenzie Harvey and Janine Savarese--so great to be together in person! And thank you PRSA Tri-State District and Brandi Boatner for creating community, inspiring conversation and building connection with this seamlessly executed and meticulously curated event!
-
-
Dive into the heated debate surrounding Nike's Olympic uniform design in our latest blog! 👇 https://lnkd.in/evrtMT4S Learn how voices like former athlete Lauren Fleshman and Nike's CIO John Hoke sparked discussions on sexism, representation, and performance in sports attire. Explore the mixed sentiment and moderate media impact shaping the conversation. Our expert analyst team - led by our incredible Angela Dwyer, Eswari Vasudevan, and Uma Anci - produced a detailed media analysis report surrounding this controversy. If you would like to read the full report, send us a DM! #Nike #Olympics #UniformDebate #Comms #PR #MediaInsights #MediaMonitoring #MediaIntelligence
-
PR Conference alert!! 📣 Angela Dwyer will moderate a Trust & Reputation Panel at PRSA Tri-State District annual conference. Join her and expert panelists as they discuss building consumer trust through PR and communications. If you are in the area, this is not a conference that you want to miss! 📍 NYC, New York 📅 May 2nd, 2024 For a full list of speakers and to sign up, check out: https://lnkd.in/gY7x6A5J #PR #Comms #Communications #PRConference #PRSA #PRSATriState
-
For the first year ever, Coachella didn’t sell out. And yet it’s still an undisputed truth that the festival remains a top global event, with over 35,000 media mentions in the month of April alone. As Coachella 2024 comes to an end, it leaves in its wake a trail of unforgettable performances, fashion highlights, and cherished memories – all captured and shared across TikTok and Reels. Despite uncertainties looming over the future of US festivals in the post-pandemic era, Coachella persists as a cultural phenomenon, generating viral moments and social media frenzy. Check out the full blog by Angus Nguyen below! 👇 #Coachella #MediaMonitoring #PR #MusicFestivals #Trends #MediaInsights #MediaCoverage
Coachella 2024: A Recap of Weekend Two's Headlines
https://fullintel.com
-
We're thrilled about our upcoming collaboration - this partnership promises to deliver invaluable insights for government communicators navigating the challenges of misinformation and disinformation in today's landscape. Stay tuned for updates and actionable findings!
Associate Professor, Associate Editor, and Fulbright and Page Center Legacy Scholar, Brigham Young University
Thrilled to announce our 2nd Page Grant! In this one, Staci Smith, Karen Freberg and I will be tackling influencer mis- and disinformation for government communicators. Also working with the NATO Strategic Communications Centre of Excellence and Angela Dwyer / Fullintel. Check out the details in the link. https://lnkd.in/giGtHer9
Ethics education, practice and theory research grants announced
bellisario.psu.edu
-
Generative AI is popping up in all the wrong places: ⚾ Sports Illustrated saw its reputation tarnished when it failed to disclose that some of its writers were really AI. 🐀 In another instance, a peer reviewed science journal published widely inaccurate images of rat physiology. In both cases, the reputational damage is clear. 🎬 And the horror film “Late Night With the Devil” was recently roasted by some viewers after viewers noticed it had used AI-generated imagery without disclosure. AI disclosure and usage policies are increasingly vital as organizations use generative AI, impacting reputation and integrity, illustrated by cases like undisclosed AI usage in Sports Illustrated and science journals. Such policies, like those from the Institute for Public Relations and Public Relations Society of America (PRSA), aim to manage ethical risks, prevent misinformation, and maintain trust by stipulating when and how AI contributions should be transparently disclosed. Chris Hackney of AI Guardian highlights the significant risks posed by AI in spreading misinformation and the importance of robust AI governance within companies. He advises organizations to form AI committees, craft comprehensive AI policies, map out AI projects for better oversight, and set clear criteria for AI project approvals. Check out the full blog by Jim Donnelly! 👇 #AI #PR #Comms #GenerativeAI
Why AI Disclosure and Usage Policies Are Necessary in PR
https://fullintel.com