Market Survey on Flavored Milk Market Covering Sales Outlook, Up-to-date Key Trends, Market Size and Forecast, Production Capacity, Export and Import Analysis, Regulations, Trade Analysis, Brand Analysis and Pricing Analysis
An In-depth Market Insights of Flavored Milk Market including Dairy Based, and Plant Based Covering 30+ Countries like United States, United Kingdom, Germany, France, Norway, Sweden, Saudi Arabia, United Arab Emirates, Japan, Korea, Australia, New Zealand, and Others
The flavored milk market is predicted to register a valuation of US$ 3,511.20 million in 2023, and is estimated to rise to US$ 6,529.38 million by 2033. The market is anticipated at a CAGR of 6.4% during the forecast period.
Factors influencing the market:
With the increasing demand for exotic beverages, natural coloring, and unique tastes, the adoption of flavored milk is driving market growth.
Manufacturers are growing the demand for flavored milk by adding artificial colors and natural ingredients.
Consumers prefer flavored milk due to its high nutrients, including potassium, calcium, protein, and vitamins.
Increasing demand for healthy drinks is fueling the food & beverages sector.
Rising demand for refrigerated flavored milk for high shelf-life of product fueling the adoption of flavored milk.
Growing demand for lactose-free milk to maintain a healthy lifestyle is advancing the market expansion.
In the United States, around 60% of adults suffering from digestive problems are raising the demand for flavored milk.
Consumers are increasingly concerned regarding food safety and promoting a healthy lifestyle, and an increasing number of fitness freak trainers are driving market opportunities.
Increasing disposable income, food & beverages trends, and the adoption of advanced technologies are surging the market growth further.
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Rising Vegan Population limits the Market Growth
The growing population suffers from issues with digestive systems due to high-flavored milk consumption, which may restrain the market growth. In addition, the increasing vegan population based on plant-based products also limits the market growth. An increase in lactose intolerance is expected to decline the market size further.
Rising Flavored Milk Packaging System Boosts the Market Opportunities
Key manufacturers focus on developing packed flavored milk to enhance the quality and increase the shelf-life of products. The manufacturers are making several marketing strategies, such as cold storage of milk products and adopting advanced technology. Maintaining the flavor and texture of milk is propelling market opportunities. Furthermore, growing innovative packaging, including paper-based, glass bottle packaging, and tetra pack, are surging the market opportunities.
In the packaging, the manufacturers provide several product details, from manufacturing data, ingredients, expiry date, and others. Through this, the consumers easily maintain their healthy life by in-taking essential protein milk. In addition, they can select their flavored milk bottle with refreshing and delicious tastes, which in turn fuels the market growth.
Find your sweet spots for generating winning opportunities in this market.
Flavored Milk Market, 2017 to 2022 Historical Sales, Compared to 2023 to 2033 Future Outlook
According to Future Market Insights, the global flavored milk market is predicted at a healthy 6.4% CAGRduring the forecast period. Historically, the market registered a CAGR of 6.0% between 2017 and 2022.
During the COVID-19 situation, the market declined growth due to limited production of food & beverages. On the flip side, several manufacturing companies prepared catering products to attract consumers' demand. In 2020, Amul announced a newly launched flavored milk containing ginger and tulsi.
Short Term (2023 to 2026): Increasing consumer demand for healthy drinks, a variety of flavors, and rising disposable income may fuel market expansion.
Medium Term (2026 to 2029): Rising demand for healthy drinks and fitness freak diets may drive market growth.
Long Term (2029 to 2033): Innovation of exotic flavor and maintaining the shelf-life of products with advanced packed technologies.
The market is estimated to reach US$ 6,529.38 million during the forecast period. Historically, the market stood at US$ 3,312.45 million from 2017 to 2022.
Comparative Analysis of Adjacent Markets
Flavored Milk Market:
Attributes
Flavored Milk Market
CAGR (2023 to 2033)
6.4%
Value (2023)
US$ 3,511.20 million
Value (2033)
US$ 6,529.38 million
Trends
Increasing disposable income, food & beverages trends, and the adoption of advanced technologies are surging the market growth.
Opportunities
Innovation of exotic flavors and maintaining the shelf-life of products with advanced packed technologies.
Milk Powder Market:
Attributes
Milk Powder Market
CAGR (2023 to 2033)
4.5%
Value (2023)
US$ 36.05 billion
Value (2033)
US$ 55.98 billion
Trends
Rising demand for dairy products and increasing packed food trends.
Opportunities
Growing production of dairy products and rising consumption of bakery products.
Organic Milk Market:
Attributes
Organic Milk Market
CAGR (2023 to 2033)
3.5%
Value (2023)
US$ 33.95 billion
Value (2033)
US$ 47.89 billion
Trends
Rising disposable income, consumer preferences, and increasing demand for toxic-free beverages.
Opportunities
Rising chronic diseases, colossal investment, and government initiatives.
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Top Two Segments in the Market
Which Product Type Category is Leading the Global Market?
Based on product type, the long-life flavored milk category dominates the global market by securing a significant share during the forecast period. There is a growing demand for long-life flavored milk due to rising health concerns and premium quality products. The manufacturers are developing packed flavored milk, which increases the adoption of long-life flavored milk.
The Supermarkets/Hypermarkets Category Dominates the Application Segment
Based on the application segment, the market is further categorized into supermarkets/hypermarkets, convenience stores, and independent retailers. Among these, supermarkets/hypermarkets dominate the global market by capturing the maximum revenue in the market during the forecast period.
Due to the large quantity of food and beverage products stored in the supermarkets/hypermarkets, the consumers are easily engaged and choose their favorite flavor drinks. The owner of supermarkets/hypermarkets provides special discounts and offers on festivals, which consequently propels the market expansion. The target audience prefers to visit supermarkets/hypermarkets daily to get specific discounts on repurchasing.
Keep an Eye on the Countries Fueling the Market Growth as follows
Growing Demand for Healthy Diets Upsurge the United States Market
The United States is capturing a significant share of the global market by growing the production of flavored milk during the forecast period. The rising consumer awareness related to a healthy lifestyle and maintaining proper nutrients is further increasing the adoption of flavored milk. Moreover, growing disposable income, advanced milk-preserved technology, and packaging styles maintain the quality of flavored milk flourishing in the United States market.
Children's growing demand for flavored milk than unflavored milk drives the market growth. The shifting consumer preferences and low-fat dairy products fuel the adoption of flavored milk. In February 2020, A2 Milk Company and Hershey announced their chocolate milk product in the United States.
Innovation and Enhanced Flavor May Surge the Asia Pacific Market
Asia Pacific is the most significant region that secured a relevant global market share during the forecast period. The rising demand for nutritional beverages, healthy diets, and exotic flavor beverages are the factors driving the Asia Pacific market size. Significant milk producers and top beverage companies are increasing the production of flavored milk in the region.
Rising innovations and the launching of new flavored milk per consumers' preferences propel the market growth further. The top countries, such as India and China, are producing a maximum number of dairy farms in the region, advancing the market size. Additionally, increasing demand for sugar-free and fat-free products by consumers is fueling the market share in Asia Pacific. The manufacturers focus on providing single-use packaging products for flavored milk that provide enough nutrients to the consumers.
Rising Organic Flavored Milk Fueling the United Kingdom Market Growth
The United Kingdom is capturing a significant global market share by developing organic flavored milk during the forecast period. Increasing demand for artificial coloring and organic and natural products drives the United Kingdom flavored milk market. The adoption of convenient packaging to extend the shelf life of products also bolsters market growth.
In 2021, the United Kingdom-based Yeo Valley launched its new product, flavored milk, with the adoption of organic ingredients. This flavored milk includes various varieties, including chocolate, strawberry, and raspberry. The company also provides sugar-free and additional artificial flavored milk in the United Kingdom.
Start-up Ecosystem
How are Start-up Companies Adding Value to the Global Market?
Startup companies bring out several marketing strategies through their research and development-related market. With enough studies and collecting product information, these startup players are advancing the market height to another level. Their latest technology and unique way of restoring the beverages add value to the market.
In 2021, Good Mood Good Food LLP, a startup company, announced its latest product brand of lactose-free milk, which provides a taste of original dairy to their consumers in Chicago.
Competitive Landscape
The prominent players are adopting several marketing tactics to increase the sales of flavored milk in the global market. These players are investing their time and efforts to carry out maximum output in the market. These players fuel the market expansion through their innovative products and packaging products. A few marketing strategies they adopt are collaborations, acquisitions, mergers, agreements, and product launches.
The top companies are launching products with new flavor variants packed in an attractive way to capture consumers' and children's attention. The growing innovation and sustainable packaging bring lucrative growth in the market by prominent players.
The innovation of natural flavor syrup is a healthy drink with beneficial products for children with high calcium. Through their unique products, these players continue to expand the sales of flavored milk. Their several marketing tactics and focus on consumers' requirements are anticipated to boost the market to heights in the coming years.
As per a recent study, the top companies are reducing the sugar level in flavored milk without changing its taste and flavor. They deeply research other dairy items, such as yogurt and ice cream, to maintain the sugar level.
Recently, the American Academy of Pediatrics and the American Heart Association announced a list of policies for flavored milk. The policy includes healthy food items, high taxes imposed, and new rules and regulations about advertising with small children. The main motto behind the policy was to reduce the sugar level, soda, and several beverages and promote healthy drinks.
In 2022, premium milk companies- a2 Milk Co and Hershey Co - announced their newly launched chocolate-flavored milk. These companies added organic chocolate, calcium, nutrition, and vitamins.
In 2021, Parle Agro introduced its variety of flavored milk products-smooth. This chocolate-flavored milk is one of the most delicious and is available for US$ 0.12 with an 85 ml Tetra package.
In 2020, Nestle innovated a plant-based beverage for lactose-problem consumers in Europe. This beverage comprises peas, oats, and other plant-based ingredients containing less sugar.
Scope of Report
Attribute
Details
Forecast Period
2023 to 2033
Historical Data Available for
2017 to 2022
Market Analysis
US$ billion for Value
Key Countries Covered
The United States, Canada, Germany, The United Kingdom, France, Italy, Spain, Russia, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, GCC Countries, Türkiye, Northern Africa, and South Africa
