Ontario Cannabis Sales
Apr, 2024
Overview
The cannabis market in Ontario has demonstrated resilience with a slight year-over-year sales growth of 3.6% as of April 2024. Despite a month-over-month sales decline of 1.5%, the total sales reached $158.9 million with over 7.2 million units sold. The average item price has seen a marginal decrease from $22.76 in April 2023 to $21.80 in April 2024, indicating a competitive pricing environment that may benefit consumers.
Ontario's market is characterized by a diverse range of product categories. While some categories like Flower experienced a decline in both sales and units sold, others such as Capsules and Pre-Rolls saw significant year-over-year growth. This suggests a shifting consumer preference and an opportunity for brands to capitalize on emerging trends.
Apr, 2024
Sales
Year Over Year
Growth
Market Comparison
When comparing Ontario to other provinces, it stands out as the largest market with $158.9 million in sales, significantly outpacing its closest competitor, British Columbia, which posted $59.9 million. However, Ontario's growth rates are more modest, with a slight year-over-year increase, while Alberta experienced a higher growth rate of 4.7% year-over-year, albeit from a smaller base.
Ontario's average item price remains competitive, with a slight decrease contributing to the overall affordability of cannabis products in the province. The pricing dynamics, coupled with the growth in specific categories like Capsules, highlight the nuanced nature of the market.
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Ontario Weed Prices
Category Performance
The Capsules category in Ontario has shown remarkable year-over-year growth of 38.4% in sales and 23.5% in units sold, with total sales amounting to $1.82 million in April 2024. Despite a slight month-over-month dip in sales and units, the average item price increased to $25.38, reflecting a consumer willingness to pay more for this product type.