BOSTON, MA (JUNE 17, 2020)—Boston NAPS, the reputable market leader in women’s prenatal and postpartum care, has just announced the launch of Nurture by NAPS, their new digital education platform for expecting and new mothers. The virtual program seeks to provide women with scalable, on demand pregnancy, postpartum,and parenting-related courses, procured and instructed by their team of highly-qualified medical professionals.
In 2011, Co-Founders Jamie O’Day [BSN, RN, IBCLC] & Emily Silver [MSN, NP-C, IBCLC] founded their venture, Boston NAPS, as an initial side hustle during their time working together as Registered Nurses in the labor and delivery unit of a local hospital, where numerous patients had requested follow up postpartum care. As medical professionals and mothers, the experienced duo worked diligently to build their brand, on a mission to help women feel more informed, confident, and supported as they navigate pregnancy and parenthood. Since its inception, the company has grown an ecosystem of loyal clients and partners, providing in-studio services, home-based and remote pregnancy and postpartum care, and currently employs 20 certified nurses with deep maternal health experience.
As the pandemic hit and social distancing mandates unfolded, the company was well positioned in finalizing the development of their new virtual educational program. Nurture by NAPS is a subscription membership platform offering an evidence-based, instructional curriculum that includes: Video content produced by medical professionals; Live webinars chalk-filled with valuable content; Weekly live Q&A sessions addressing trending topics; “Ask a Nurse” feature that offers parents an opportunity to tap into the expertise of nurses within 24 hours, and more. The programs are categorized chronologically: Pregnancy, 0-3 months, 3-6 months, 6-9 months, and 9-12 months. Programming starts at $175.
“We are thrilled to bring our vision to life with the launch of Nurture by NAPS, reflecting our unwavering commitment to provide a healthy combination of medical and real-life mom advice, paired with a non-judgmental, access-from-anywhere community,” remarked Jamie O’Day & Emily Silver, Co-Founders of Boston NAPS. “By creating a scalable, on demand curriculum that directly serves expecting and new moms with evidence-based educational content, we’re ultimately transforming the definition of community with digital access, while empowering women to feel confident in their decision-making, and addressing the trials of physical isolation via essential pregnancy, postpartum care and mental health resources.”
By providing women with virtual access to these resources, Boston NAPS is also taking a significant step towards bridging the healthcare accessibility gap nationwide. According to the March of Dimes, more than 5 million women in the U.S. live in “maternity care deserts,” lacking access to professional obstetric and postpartum care. Nurture by NAPS now delivers digital education and community to women who historically have been underserved in these communities. For more information visit www.nurturebynaps.com.
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About Boston NAPS:
Boston NAPS is the highly qualified, leading provider of prenatal education and postnatal support services across New England. Because we hold our team to the highest standards, our clients enjoy seamless, experienced, evidence-based care that empowers them as parents. Our mission is to create a sense of community that helps women feel supported in a non-judgmental way from the moment they get pregnant, onward. For more information, visit www.bostonnaps.com.
Media Contact: Nina Pfister, MAG PR at nina@mooringadvisorygroup.com.
