We are Irony esports
We work at the cross-section of team, talent and tournament to build esports based communities.
New Launch
StreamO provides Crocs a gateway to Indian Gaming Community for their recent marketing initiative
StreamO, India’s first game live-streaming sponsorship marketplace from the house of Irony Inc. curated yet another disruptive marketing solution for the global leader in
Announcement
Football Delhi Partners with Irony Inc. to Launch its Gaming and Esports Program
Football Delhi becomes the first sports association in India to venture into esports, and will introduce a dedicated platform to grow and engage the Delhi Football fan community. Read More >
Opinion
Investing in an Indian Esports Team - If Not PUBG, Then What?
Amongst a gaming population so huge, prospective team owners could identify niche pockets or early-move advantages in other games and genres to stand out and build their esports IP. Read More >
WHO WE Work WITH
Tushaar Garg
Tushaar is a prominent name in sports and media. He started his career with IMG in 2006 and has been involved with market-maker start-ups that have become benchmarks in their respective fields.
In Cricket, he was involved as a founding member in the conceptualization and commercialization of the Indian Premier League (IPL). Tushaar also commercialized India's only ATP Tennis event, and, India's first fashion event - the Lakme Fashion Week.
In digital health, he led growth for Stepathlon, an award winning global “Virtual Race” platform that combines social participation, health and wellness to engage both sports fan communities and corporate employees with an inclusive engagement, mass participation and well-being experience.
In esports, Tushaar led monetization for U Cypher - India’s first esports league made-for-TV. He also grew the U Mumba Kabaddi franchise into a multi-sport IP with teams in esports, football, volleyball and table-tennis.
He is a Tennis Player, Tri-athlete, Trekker and a FIFA Masters and Shri Ram College of Commerce alum.
