Landscape Report

Now Tech: Loyalty Marketing, Q4 2020

Tools And Technology: The Customer Loyalty Playbook

November 30th, 2020
Emily Collins, VP, Research Director
Emily Collins VP, Research Director
David Novitzky, null
David Novitzky
With contributors:
Mary Pilecki , Luca Russo , Christine Turley

Summary

You can use loyalty marketing to develop loyalty strategies, design and manage loyalty programs, and measure your loyalty marketing efforts. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2C marketers should use this report to understand the value they can expect from a loyalty marketing provider and to select one based on size and functionality.

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